Building a FERMÀT Funnel
Learn to build and customize each step of the post-click experience
26 articles
Module Visibility Controls: Show or Hide Modules by DeviceLearn how to show or hide individual funnel modules by device type — mobile, desktop, or both.
Session Recordings for Dynamic Product Pages: Watch Real User Behavior on Your Product PagesLearn how to use Session Recordings inside Dynamic Product Pages to understand how shoppers interact with your product-specific landing pages.
Heatmaps for Dynamic Product Pages: See Where Users Click on Your Product PagesUnderstand which areas of your Dynamic Product Page templates drive the most engagement with aggregated click heatmaps and interactive hotspots.
Scroll Depth for Dynamic Product Pages: Understand How Far Users Engage with Your Product PagesTrack how far visitors scroll through your Dynamic Product Page templates to identify drop-off points and optimize page layout for maximum engagement.
Building and Customizing Landers
Learn how to build and customize landing pages.
Creating Funnels in FERMÀTGo through the Loom Video for a detailed walkthrough
Creating a Funnel Using Templates in FERMÀTQuickly launch a high-performing landing page by selecting from a wide range of funnel templates
Customizing an Existing FunnelYou can fully personalize any FERMÀT funnel to match your brand’s voice, layout, product strategy, and performance goals.
Funnel Modules ExplainedIn this article we will be covering what each Funnel module does
Setting Age RestrictionsYou can set age restrictions on each FERMÀT funnel if includes products with age requirements such as alcohol, tobacco, hemp, or sex toys.
Using Magic ModulesIn this article, we're explaining how Magic Modules makes funnel building faster and easier.
Adding Octane Quiz to a FunnelHere's how you can add an Octane.ai quiz to your funnel to help customers find the right product.
Template Library, Test Layouts Without RebuildingAccess ready-to-use funnel templates from top brands and the FERMÀT community to eliminate guesswork and launch campaigns faster.
Forever Links
Everything you need to know about creating the links that start the journey
How to use FERMÀT Forever LinksLearn how to use Forever Links to control where your traffic goes without needing to update live ad campaigns.
Adding UTMs to Ad PlatformsTrack ad performance across your Funnels by appending UTMs to your destination URLs.
Funnel Best Practices
Actionable funnel setups and best‑practice recommendations to improve conversion performance
Organizing Funnels with Tags in FERMÀTUse tags to organize, filter, and search through all your funnels more efficiently within the FERMÀT dashboard.
Desktop UX & Customization Upgrades for StorefrontsEnhance desktop shopping with new design and customization features.
Setting Up Free Shipping on the Cart PageIn this article, you will learn how to easily add a free shipping progress bar to your cart page
Media Asset RecommendationsIn this article you will learn about the recommended format and file sizes for uploading assets to FERMÀT
Adding Email/SMS Capture
Here's how to collect customer contact information through Klaviyo, Attentive, Postscript, or Recart.
Adding Email/SMS CaptureEasily connect your preferred retention platform to capture email and SMS leads directly from your funnel.
Connecting Klaviyo Forms to FERMÀTPass leads captured in your FERMÀT funnels directly to your Klaviyo account using embedded forms.
How to Connect Attentive Forms to FERMÀTLearn how to connect Attentive forms within your FERMÀT funnels
How to Connect Postscript Forms to FERMÀTLearn how to connect Postscript forms within your FERMÀT funnels
How to Connect Recart Forms to FERMÀTLearn how to connect Recart forms within your FERMÀT funnels
How to Connect Alia Forms to FERMÀTLearn how to connect Alia's interactive forms within your FERMÀT funnels
Video Specs for Video LandersHere are the best dimensions for a FERMÀT Video Landers
Connecting Digioh to FERMÀT for Email & SMS CaptureAutomatically pass leads from FERMÀT funnels into your Digioh account using a vendor ID.