Geo-gating allows you to restrict product visibility inside your FERMÀT funnels based on a shopper’s location, helping you comply with regulations, shipping limitations, or business rules.
What’s in this guide
How does it work?
When a shopper enters a FERMÀT funnel, we check their IP address to determine their state or country.
If a product has been restricted for that shopper’s location, it will not appear in:
Product grids
Collections
PDPs
If a restricted product appears inside a creative module—such as a shoppable card or video product module—it may still render visually, but the shopper will not be able to tap through to view or purchase it.
Geo-gating ensures that customers only see products you allow for their region.
How to set up a geo-gate on a product
Follow these steps to control where a product is visible:
Navigate to Products
Go to the Products section in the left-hand navigation.Select the Product
Choose the product you want to restrict.Open Product Settings
Inside the PDP editor, go to the Settings tab.Select Product Visibility
Open Product Visibility to access geo-gating options.
Choose your restrictions
You can apply restrictions in two ways:State Restrictions
Toggle on State Restrictions, then choose whether to Include or Exclude specific U.S. states.
Shoppers from selected states will either be allowed or prevented from viewing this product.Country Restrictions
Toggle on Country Restrictions, then choose whether to Include or Exclude specific countries.
Only shoppers in allowed countries will see this product.
We recommend choosing the smaller list (Include or Exclude) to set rules more efficiently.