With FERMÀT you have the ability to go deeper than just the landing page. You can customize how you want your products to be displayed independent of how those products are configured on your main ecommerce site. Let's show you how.
Where to edit PDPs
To begin, navigate to the products section of the the side nav. This view will be populated with all of the products that we're synced when you onboarded as well as all future products that are made available to the FERMÀT sales channel.
You can search for a product by title, product id, SKU, or description. Once you have found the product you want to edit, just click it to get started.
Customizing a PDPs Layout
Once you select a product to edit you now have full control on how you wish to layout the modules, what modules to include, and the specific content to include in each module.
Reorder the position of existing modules
To rearrange the order of your modules just grab it and drag it to the appropriate position. You will see the preview adjust in realtime.
💭 To better understand what each module does, checkout our PDP module summary for more details.
Adding Custom Upsells to the PDP
One of the best parts about FERMÀT is that you can experiment with different up-sell/cross-sell offers in the cart since its a separate experience from your default commerce site's cart.
You have the ability to select what products you want to be offered when each product and even each product variant is added to the cart.
Adding these up-sells is easy. Just navigate to the settings tab of the PDP editor and select Product Upsell.
In the example above when a customer puts our hoodie in the cart they will be shown out trucker hat as an upsell in the cart. If they add the medium variant they will be shown both of our hat options.
If you are looking to create more advanced cart offers, contact your accoutn
Adding Custom Images to the PDP
Another perk of FERMÀT is while we pull the products images from Shopify for you to use, you don't have to use those images. You can choose to instead display whatever images you want.
To change what images are displayed on each PDP and for each variant, navigate to the settings of the product you want to edit and select Image Mapping.
From here you can add and remove images that you want to be displayed for each product and variant independently.
Adding Reviews to the PDP
Nothing is more frustrating than relying on a "most recent" or "top reviews" sync from your review platform to populate product details that are shown to paid traffic. You are at the mercy of what was recently posted.
FERMÀT allows you to decide what reviews are highlighted on each PDP. You can decide what reviews you want to highlight while still showing the overall star rating and total number of reviews on the product.
You are in full control over what you want to be shown when someone explores each product.
Adding Badges to the PDP
A badge can help you call more attention to a particular product. The badge is displayed both on the PDP as well as when the product is referenced within a particular funnel like in a product grid or shoppable product card.
In this example we have added a Best Seller Badge to the trucker hat.
Adding these badges is easy. Just navigate to the settings tab of the PDP editor and select badges. From this view you can select from a list of premade ones we know work or add your own.
Note that only one badge can be added to each product. If you would like to add more context to a product with a similar experience, consider using the Chip Module.