Forever Links are flexible URLs you can assign to any FERMÀT funnel or external destination. They let you update where your ad traffic lands—without ever needing to touch the ad itself. Perfect for fast iteration and better performance.
What’s in this guide:
What Are Forever Links?
Forever Links are re-routable URLs created inside FERMÀT. They let you point ad traffic to a funnel (or any URL), and later change that destination—without needing to pause or relaunch the ad.
Use them to:
Update destinations of live ads without triggering re-learning
Quickly switch funnel variants for testing
Avoid editing campaigns across multiple ad platforms
All links created in FERMÀT are Forever Links by default.
Creating a Forever Link
You can create a Forever Link from:
A. The Funnel Editor
Go to Funnels → [Select a Funnel]
Click the Link icon (bottom right of the funnel preview)
In the modal, select Create New
(Optional) Enter a Custom Slug and Link Title
Click Generate Link
The link will automatically route to the current funnel slug.
B. The Forever Links Dashboard
Go to Funnels → Links
Click Create Forever Link
Choose a Destination Funnel or External URL
Add a Link Title
Click Save
If your domain setup is incomplete, you'll be prompted to finish it before you can generate new links.
Accessing & Managing Forever Links
To view and manage your Forever Links:
Navigate to Funnels → Links
Search or browse your full list of links
Click the three-dot menu next to any link to:
Copy
Edit destination
Rename
View analytics
This dashboard is the central hub for media buyers, marketers, and partners to grab and share links quickly.
Rerouting a Forever Link
To change where a link points:
Open Funnels → Links
Click the three-dot menu next to the link
Select Edit
Update the Destination Funnel or External URL
Save changes
Splitting Traffic
You can route traffic to multiple destinations using two methods:
1. Weight-Based Split
Choose two destinations (funnels or URLs)
Assign a percentage (e.g., 70/30 split)
2. Geographic Split
Route users by location: country, state, or city
To set it up:
Go to Funnels → Links
Click Edit on a link
Set Routing Type to either:
Weight-Based
Geographic
Enter destinations and rules
Save
Updating split traffic resets analytics for that link at midnight UTC.
Best Practices
Launch all ads using Forever Links to allow agile rerouting
Use descriptive titles and slugs to stay organized
Create one Forever Link per creative to track performance accurately
Avoid hardcoding funnel URLs directly into ad platforms