You can add age-gating to any FERMÀT funnel that includes products with age requirements, such as alcohol, tobacco, CBD/hemp, or adult products. When enabled, shoppers must confirm their age before entering the funnel experience.
What’s in this guide
When to Use Age Restrictions
Age-gating should be enabled for any funnel that promotes products with legal age requirements. The Age Gate ensures shoppers confirm they meet the required age before they can view or interact with the funnel.
This restriction applies only to the FERMÀT experience and does not impact your main ecommerce site.
How to Enable the Age Gate
Open Funnels and select the funnel you want to update.
Navigate to Settings → Shop Visibility.
Toggle Enable Age Gate on.
Your funnel will now show an age-verification screen before customers can continue.
Customization Options
Within the Shop Visibility settings, you can customize:
Logo
Upload a brand logo to display on the age-verification screen.
Messaging
Message title – e.g., “Welcome!”
Message body – Add any additional legal or brand context.
Confirm button text – e.g., “Yes, I’m 21 or older”
Decline button text – e.g., “No, I’m under 21”
Button Colors
Choose from your available brand colors or reset to default.
Redirect Behavior (Optional)
If a shopper selects the decline button, you can optionally redirect them to any URL, such as:
Your homepage
A compliance page
A different product category
To enable this, fill out:
Button text
Enter a link for the redirect
If no redirect link is provided, the shopper simply cannot proceed.
