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Building a Bundle

This article will teach you how to build and merchandise a bundle within a FERMÀT Funnel.

Updated over a week ago

Building a bundle lets you group multiple products together under one merchandisable offer, making it easy to test new combinations, promote campaigns, and elevate your funnel experience.


What’s in this guide


What is Bundle Builder

Bundle Builder lets you group any existing products in your catalog—including custom FERMÀT products—into a single bundle offered at a specific price. Bundles do not require new Shopify SKUs or site-wide merchandising changes, making them ideal for quick testing and campaign-specific product groupings. Learn more about the Bundle Best Practices.


Bundle Builder Use Cases

Brands use Bundle Builder to experiment quickly and create targeted merchandising without altering their main site.

Examples include:

  • Bundles inspired by influencer content

  • Bundles that match the products featured in a specific ad

  • Limited-time bundles for holidays or promotions

  • Early concept testing before building onsite bundles


How to Build a Bundle in FERMÀT

  1. Navigate to the Products tab and click Add Bundle.
    This opens the bundle creation page.

  2. Enter a Bundle Name.
    This name appears wherever the bundle is used across your funnels.

  3. Add products by selecting Add products.
    Search your catalog and check the items you want to include.
    Selected items appear in the right-side panel before applying.

  4. Add images for the bundle.
    The first image becomes the hero image on the bundle detail page.

  5. Set a discount.
    The bundle price updates automatically as products are added.
    Apply a percentage discount to adjust the final bundle price.

  6. Use the bundle in your funnels.
    Once saved, the bundle behaves like any other product and can be featured in catalogs, hero cards, or shoppable product cards.


Bundle Builder FAQs

Why can’t I add constituent products to my bag when I have a bundle in my cart?

Bundles function as a single purchasable item, so individual items cannot be added separately during the same session.

How many bundles can I create?

You can create an unlimited number of bundles in FERMÀT.

How many products can be in a bundle?

You can include any number of products, including custom FERMÀT products.

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