Virtual Products let you merchandise multiple SKUs as if they were variants, without making any changes in Shopify or restructuring your catalog.
What’s in this guide
Why Group Products Together?
Your customer doesn’t think in terms of Shopify SKUs — they think in terms of simple product choices. Virtual Products let you combine multiple related SKUs (colors, sizes, shades, scents, styles) into one easy-to-navigate PDP.
This helps simplify complex catalogs, improves clarity for shoppers, and removes the need to create Shopify variants or refactor your catalog structure.
Brands with large SKU counts rely on Virtual Products to surface clean variant-like options on the PDP while keeping Shopify untouched.
How to Build a Virtual Product
Virtual Products allow you to group separate Shopify products into a single, consolidated PDP. You choose a base product, add the related products you want to group, and define the options a customer can select from.
While Shopify treats these products as separate SKUs, FERMÀT lets you present them as unified variations.
The Step-by-Step Guide
Navigate to the Products section in the left-hand navigation.
Select the product you want to use as the base for your Virtual Product.Open the product and go to Settings on the right-hand panel.
Select Create Virtual Product.Add the related products you want included.
These will appear together as selectable options (color, shade, size, scent, finish, etc.).Click Add a product to continue adding all the SKUs that belong inside this Virtual Product.
Add option types using Add new option.
For example: Color, Shade, Scent, Size.Name the option clearly.
Then assign the correct option value to each included product (e.g., Red, Peach, Pink, Purple, Maroon, Emerald).Hide default Shopify options you don’t plan to use.
This keeps the Virtual Product clean and simple.Give the new Virtual Product a clear name.
The name should reflect the collection or product family.Edit the PDP if needed.
You can update product images, modify the layout, reorder sections, adjust reviews, or add custom content.Add your Virtual Product to funnels.
It behaves like any other product and can be used in hero cards, catalogs, shoppable cards, and more.
End Result
