Your customer doesn't care how Shopify is set up, that's why we allow you to group products as if they are variants of one another, even if in Shopify they aren't.

This allows you to merchandise complex catalogs in easy-to-understand ways to your customer without needing to make changes to Shopify or do a big catalog refactor.

Not to be confused with bundled products, a Virtual Product is a way for you to take multiple products that are related to one another and decide how those products should be sorted from a list of options you provide to the customer.

Customers like Caddis and Ten Thousand have used this feature to allow thousands of SKUs to pr presented to the customer with just a few selection options like you see below.

Instead of showing countless product options, these brands have simply organized the full list of products into one Virtual Product.

While Virtual Products are one of our most powerful features, it can be a little confusing the first time you build. That's why we recommend watching this full video walkthrough before attempting your first build.

This step-by-step guide will be much easier to follow if you watch the summary video above.

1. Navigate to the products section of the app in the left hand nav.

2. Select a product that you want to be the base product for your virtual product and select it.

3. From that product navigate to settings and select create virtual product

4. Add similar products together that you want to build the virtual product with

5. Once you have added the products you can then add the filter options by clicking New Option

5. Give the variant selector a name and then add the options you want the customer to select from

6. Make sure you hide any of the default options at the top that you don't want to use

7. Give the new virtual product a name that works for the combination of products

8. Edit the PDP if you wish

9. Add the new virtual product to a funnel just like you would any other product