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Building Funnels

Learn to build and customize each step of the post-click experience

18 articles
Organizing Funnels with Tags in FERMÀTUse tags to organize, filter, and search through all your funnels more efficiently within the FERMÀT dashboard.

Building and Customizing Landers

Learn how to build and customize landing pages.

Creating Funnels in FERMÀTGo through the Loom Video for a detailed walkthrough
Creating a Funnel Using Templates in FERMÀTQuickly launch a high-performing landing page by selecting from a wide range of funnel templates
Customizing an Existing FunnelYou can fully personalize any FERMÀT funnel to match your brand’s voice, layout, product strategy, and performance goals.
Funnel Modules ExplainedIn this article we will be covering what each Funnel module does
Setting Age RestrictionsYou can set age restrictions on each FERMÀT funnel if includes products with age requirements such as alcohol, tobacco, hemp, or sex toys.
Using Magic ModulesIn this article, we're explaining how Magic Modules makes funnel building faster and easier.
Adding Octane Quiz to a FunnelHere's how you can add an Octane.ai quiz to your funnel to help customers find the right product.
Template Library, Test Layouts Without RebuildingAccess ready-to-use funnel templates from top brands and the FERMÀT community to eliminate guesswork and launch campaigns faster.
CSS Customizations & Custom Module BuilderLearn how to use Edit with AI for CSS customizations and build custom modules with Pierre directly inside the funnel editor — no dev queue required.
Two-Column Sections: Display Two Modules Side by Side on DesktopLearn how to use Two-Column Sections to arrange any two modules side by side on desktop within your FERMÀT funnels — with automatic mobile stacking.
Module Visibility Controls: Show or Hide Modules by Device
AI Media Generation in the Media CarouselGenerate AI product imagery directly from the Media Carousel module editor. Pick a variant, choose a theme, write a prompt, and approve the result. Live as of May 7, 2026.
Media Asset RecommendationsIn this article you will learn about the recommended format and file sizes for uploading assets to FERMÀT
Video Specs for Video LandersHere are the best dimensions for a FERMÀT Video Landers
Lifestyle Image Hover: Show a Second Image When Shoppers Hover on a Product CardLearn how to reveal a per-product lifestyle or secondary image on hover in ProductGrid modules.