Overview
The Media Carousel module editor now includes an "Add media using AI" button that lets you generate AI product imagery without leaving the editor. Pick a variant or style, choose a theme, and describe the image you want. The system generates options, you approve or reject them, and approved images are persisted as product media.
Built for brands with sparse lifestyle or hero imagery across SKUs and variants, where waiting on vendor-supplied or manually-shot photos creates a content bottleneck.
What's new
"Add media using AI" button
New entry point on the Media Carousel module editor.Variant and style targeting
Generated images can be targeted to specific Color, Style, or Type properties on the product, so the right variant gets the right imagery.Theme selection
Choose from category-aware themes. Recommendations vary by product type. The system ships with one theme today, with more planned.Prompt input
Write a free-form image prompt to guide generation.Approve / reject review flow
Each generated image is shown for review before being saved as product media. Rejected images are not persisted.
How to use it
Open the Layout Editor and select a Media Carousel module.
Click "Add media using AI."
Select the variant or style you want to target (Color, Style, or Type).
Choose a theme.
Write your image prompt and generate.
Review the generated images, approve the ones you want to keep.
When to use it
Product variants that lack their own lifestyle imagery
Long-tail SKUs where commissioning photography is not cost-effective
Quick-turn campaign needs where vendor lead times are too slow
Brands testing visual concepts before investing in a full shoot
Limitations
Image generation only, video is explicitly out of scope.
One theme is live today, more themes are on the roadmap.
Available to all organizations.
FAQs
Does AI Media Generation work with video?
No. This release supports image generation only. Video generation is not currently available.
How many themes are available?
One theme is available at launch. Additional themes are planned. Themes are category-aware, meaning recommendations adjust based on your product type.
Can I control which variants get AI-generated images?
Yes. Variant targeting supports Color, Style, and Type properties. You select the specific variant before generating, so each image is tied to the correct product option.
What happens to existing product images when I generate new ones?
Existing images in your carousel are not affected. AI-generated images are added alongside your current media. You can reorder, remove, or replace images as needed after generation.