Whether you prefer to manually adjust layout blocks or ask the AI assistant (Pierre) to make changes, the FERMÀT funnel editor is designed for fast, intuitive customization. You can also manage the product catalog, add retention tools, and configure settings—all from the editor.
What’s in this guide:
Editing Funnel Layout & Content
Use the Layout tab on the right side of the screen to reorder modules, add new ones, or remove blocks.
To edit a funnel layout:
Navigate to Funnels → Select a Funnel
Click on any module (like Media, Text, Testimonial) to edit its content
Drag and drop modules to reorder
Click Add Module to insert a new content block
You can build with these core content modules:
Media
Text
Callout
Product Grid
Testimonial
Redirect Button
Learn about all the Modules here
Using Pierre to Modify Content
Pierre, your built-in AI assistant, helps you update content with natural language prompts.
To use Pierre:
Click the Pierre button in the top right of the funnel editor
Type what you want to change (e.g. "Update the headline to focus on sensitive skin")
Select the blocks Pierre should modify
Review and approve the suggested edits
Pierre is ideal for quick copy rewrites, message variations, or aligning funnel content with campaign goals.
Working with the Funnel Catalog
Some funnel types also support a “Shop All Products” section.
To customize this section:
Click the dropdown from the top-right and select Catalog
You’ll see two modules available:
Avatar Header
Product Grid
These are fixed options and allow limited visual edits, such as titles and product sorting. You can’t add other content modules to the Catalog view.
Updating Funnel Settings
Open the Settings tab to configure funnel-level functionality.
Here’s what you can manage:
Email & SMS Popups – connect retention platforms
Shop Visibility – add age gate or access restrictions
Subscriptions – display subscription messaging if integrated
Discount Display – show pricing and discount details from your PDP
Octane Quiz – connect interactive product quizzes
Saving as a Template
Once you're happy with your funnel design, you can save it as a template for future use.
To save:
Click the Save as Template button in the top-right
Name your template
Access it later via the Templates Library → My Templates
Templates are useful when building multiple variations for campaigns.
