FERMÀT allows you to apply custom tags to your funnels to better manage testing groups, brands, and funnel types. Tags are visible only within your brand’s workspace and can be used for filtering and sorting across the Funnels view.
What’s in this guide:
Why Use Tags
Tags help you:
Group funnels by test type (e.g., “A/B Test”, “UGC”, “PDP Comparison”)
Track performance of specific launches or campaigns
Organize by internal teams or brand verticals
Quickly filter views based on focus areas (e.g., “Top Performers”, “Holiday Campaign”)
Tags are especially useful if you have dozens or hundreds of live funnels.
Creating and Applying Tags
Navigate to the Funnels tab in your FERMÀT dashboard
Locate the funnel you want to tag
While hovering over the funnel, click the plus (+) icon in the funnel preview
Type your tag name and hit Enter to create or apply an existing tag
You can apply multiple tags to the same funnel
Tags are saved automatically and will appear in the list and grid views.
Filtering by Tags
To filter your funnels by tags:
Go to the Funnels tab
At the top of the screen, you’ll see tag filters (chips) under the search bar
Click a tag to filter all funnels that match
You can combine tag filters and funnel metrics (e.g., Revenue + “UGC”) for deeper sorting
Editing and Removing Tags
To remove or change tags:
Go to the funnels page
While hovering over the funnel, click the plus (+) icon in the funnel preview
Click the x next to the tag you want to remove
To add a new tag, repeat the tagging steps above
Tag edits apply instantly and are reflected for all users within the brand workspace.