FERMÀT is committed to providing you with accurate, actionable data.

To enable this, every ad that links to a FERMÀT Shop should have the following FERMAT-specific UTMs configured:

fermat_adid
- Reflects the ad ID where the FERMÀT shop is deployed
- Each channel has a specific template to dynamically insert the ad ID
- The sections below outline these channel-specific templates
fermat_channel
- Reflects the channel where the FERMÀT shop is deployed

Note: URLs are currently not passed to Shopify's built in analytics

Using Forever Link Quick Copy

When using our Forever Links you have the ability to quick copy the appropriate UTMs for some select ad platforms.

Create a forever link either from the forever links tab, or from the shop view.

Once you generate the URL you will be prompted to copy the link. This will present you with a list of options that will automagically append the appropriate UTMS for that shop and channel.

Manually Configuring the Channel

1. Configuring the Channel

Channel	`fermat_channel`
Facebook/Meta	`facebook`
TikTok	`tiktok`
SMS	`sms`
Email	`email`
Pinterest	`pinterest`
Twitter/X	`twitter`
Google Ads	`google`
Snapchat	`snapchat`
Reddit	`reddit`

Note: If you adjust the UTMs of an active ad, it will likely trigger the learning phase.

2. Configuring the Ad ID

There is a specific configuration for each platform. Find the platform you are looking for and expand the section below.

Facebook Ads

Please add the following params to an ad along with other params you may already have configured.

fermat_channel=facebook&fermat_adid={{ad.id}}

Where to add it?

Please add it in the “Tracking” section when you create/edit an ad. There will be a text field for “URL Parameters” where you can paste the tracking params above.

TikTok Ads

Please add the following params to an ad along with other params you may have configured.

?fermat_channel=tiktok&fermat_adid=__CID__

Where to add it?

You’ll update the URL in the “Destination Page” section when you create/edit an ad.
You’ll be appending the parameters above to the URL. Please do not use the “Tracking section”.

Snapchat

Please add the following params to an ad along with other params you may have configured.

?fermat_channel=snapchat&fermat_adid={{ad.id}}

Where to add it?

When creating a new ad or editing an existing ad, click the “Add a Parameter” button.
Add a custom parameter for fermat_channel and fermat_adid as shown above

Google Ads

Please add the following params to an ad along with other params you may have configured.

?fermat_channel=google&fermat_adid={adgroupid}

Where to add it?

Make sure the Final URL suffix to includes: fermat_channel=google&fermat_adid={adgroupid}
Click Save.

Klaviyo

Please add the following params to urls that are linked from a klaviyo sequence.

?fermat_channel=klaviyo&fermat_adid=__CID__

Where to add it?

Global UTM Configuration

Navigate to Settings > Other.
Click UTM tracking.
Click “Add UTM Parameter” twice
Set up fermat_channel
1. Type in fermat_channel in the first column
2. Type in klaviyo in the second column and press “create klaviyo”
3. Type in klaviyo in the third column and press “create klaviyo”
Toggle Automatically add UTM parameters to links on.
Click Update UTM Tracking Settings to save your changes.

If you need additional help, Klaviyo has a fantastic support article here.

Connecting FERMAT and TikTok

How to use FERMÀT Forever Links

Attribution Integrations

Connecting an ad to a FERMÀT Shop