What's in this doc:
Step 1: Sign Up & Connect Shopify
1.1 Create Your Account
Go to app.fermatcommerce.com
Sign up with your email
You'll land on the Connect Shopify screen
1.2 Connect Your Shopify Store (See this article to connect Shopify)
Click "Connect Shopify"
Enter your Shopify store URL (e.g.,
yourstore.myshopify.com)Authorize FERMÀT to access your products
Wait for product sync to complete (2-5 minutes)
What gets synced:
Product titles, descriptions, images
Variants (sizes, colors)
Prices and inventory
Collections and tags
Step 2: Optional Integrations (Recommended)
These steps are optional but highly recommended for tracking and domain authority.
2.1 Connect Custom Subdomain (See this detailed article)
Why: Hosting content on your brand domain (e.g., shop.yourbrand.com) builds authority signals that LLMs trust.
Go to Settings > Integrations
Click "Custom Subdomain"
Choose your subdomain (recommended:
shopordiscover)Add the provided DNS records to your domain provider
Click "Verify DNS"
DNS propagation: Up to 24 hours (you can proceed while waiting)
2.2 Connect Meta Pixel (See this detailed article)
Without your Meta Ads Library connected, we lose visibility into how your brand appears across channels, impacting both the prompts tracked and the content generated.
Go to Settings > Integrations > Meta Pixel
Enter your Meta Pixel ID
Select tracking events (Page View, Add to Cart, Purchase)
Click "Save"
2.3 Connect Google Analytics 4 (See this detailed article)
Without syncing Google Analytics, you won’t be able to track the complete customer journey
Go to Settings > Integrations > Google Analytics
Enter your GA4 Measurement ID (format:
G-XXXXXXXXXX)Click "Save"
Step 3: Start Prompt Tracking
3.1 Access AI Search Portal
Navigate to ai.fermatcommerce.com/app
You'll see the AI Search setup wizard
3.2 Input Your Website URL
Enter your primary website URL (e.g.,
https://www.yourbrand.com)Click "Analyze"
What happens: AI Search crawls your website to understand your brand voice, products, and messaging.
3.3 Review Suggested Competitors
AI Search will suggest 5-10 competitor websites based on your category.
Review the suggested competitors
Keep relevant ones (aim for 3-5 total)
Remove any that don't make sense
Add additional competitors if needed
Click "Next"
Good competitors to include:
Direct competitors with similar products
Market leaders in your category
Brands with strong content/SEO presence
3.4 Review SEO Keywords
AI Search generates a list of relevant keywords based on your website and competitors.
Review the suggested keywords (typically 50-100)
These represent topics consumers search for
Keep relevant ones
Remove any that don't match your products
Click "Generate Prompts"
What happens: AI Search converts these keywords into natural language prompts (questions consumers ask AI assistants).
3.5 Start Tracking Prompts
Review the generated prompts
You'll see prompts across three categories:
Branded: Include your brand name
Non-Branded: General product questions
Competitor: Comparison questions
Click "Start Tracking"
⏱️ Wait 5-7 minutes while AI Search runs initial prompt testing across ChatGPT, Claude, Gemini, and Perplexity to establish baseline visibility.
Step 4: Update your Brand Voice
Go to Settings → Branding → Brand Voice.
Your brand voice helps Pierre create funnels and landing pages that match your brand's personality.
What traits should Pierre have?
Describe your brand's personality and tone in 2-3 sentences:
How you communicate (friendly, professional, scientific)
Key adjectives (confident, warm, direct, playful)
Language style (technical, inclusive, premium)
Example: "Balance science-forward language with friendly, approachable cues. Emphasize 'clean/effective/effortless' to sound confident but not boastful. Use positive, aspirational language rather than fear-oriented messaging. Be encouraging and positive. Be forward thinking and innovative."
Anything else Pierre should know about?
Add specific guidelines:
Words/phrases to avoid or use
Formatting preferences (capitalization, punctuation)
Content restrictions
Example: "Avoid 'healthy' language—use 'healthier-looking' instead. Don't be overly sales-y or use multiple exclamation points. Ingredient names should be capitalized."
Click "Save changes" when done.
Step 5: Generate Your First AI Search Funnels
5.1 Select Prompts for Content Generation
Click "Prompts" in the left navigation of ai.fermatcommerce.com
You'll see all tracked prompts with current visibility percentages
Look for prompts to target (aim for 6-10 funnels initially)
Selection strategy for first 6-10 funnels is to mix these prompt types:
0% visibility prompts (competitors appear, you don't - high opportunity)
Some visibility prompts (you appear occasionally - can improve)
Variety of topics (not just "best [product] for X/Y")
Include "how to" prompts (e.g., "how to layer perfume")
Include benefit prompts (e.g., "best products for [problem]")
Include comparison prompts
5.2 Generate Funnel for a Prompt
For each prompt you want to create content for:
Click "Optimize with Fermat" on the right side of the prompt row
In the menu that appears, click "Optimize for OpenAI"
You'll be redirected to the FERMÀT dashboard
Select a product that best matches the prompt
Usually one of your best-selling products
Match product benefits to the prompt question
Click "Generate"
Repeat for 6-10 prompts.
Step 6: Review & Approve AI-Generated Funnels
6.1 Access Pending Funnels
Click the "Pending" tab
You'll see all AI-generated funnels awaiting approval
6.2 Review Each Funnel
For each funnel, check:
Content Quality
Product Accuracy
Mobile Layout
6.3 Approve or Reject
For each funnel:
Click "Approve" if ready to publish
Click "Edit" if needs minor changes
Click "Reject" if not suitable
Recommendation: Approve 6-10 high-quality funnels for your first batch.
Step 7: Create Your Content Aggregator Page
The Content Aggregator Page is your SEO hub where all AI-optimized content lives.
7.1 Access Content Aggregator Setup
Click "Create Collection Page"
7.2 Choose Your Hero Article
Select one article as your featured/hero content
Upload a hero image (recommended: 1200x600px)
This article will appear prominently at the top of the page
7.3 Add Additional Articles
Select other approved articles to include
Update their images
7.4 Configure Page Settings
Page Title: (e.g., "Discover [Your Brand]" or "Product Guides")
Meta Description: Brief description for SEO
SEO Keywords: Your target set of Keywords you'd want to rank in AI Search or currently rank in SEO.
7.5 Publish
Preview the page
Click "Publish"
Your Content Aggregator Page is now live!
URL: yoursubdomain.yourbrand.com/[slug] or shopfermat.com/sf/brand-name
Step 8: You're Live! 🎉
What Happens Next
Content is live and crawlable
LLM monitoring begins
Track progress in Analytics dashboard
Need Help?
Stuck during setup?
📧 Email: [email protected]
💬 In-app chat: Click the "Chatbot" icon at the bottom-right in your dashboard