What's in this doc:
Overview
AI Search Commerce Engine is designed to help brands get discovered in AI conversations with ChatGPT, Claude, or Gemini. As consumer discovery rapidly shifts from traditional search engines to conversational AI, brands need authoritative, shoppable content that AI models trust and surface when customers ask for product recommendations.
AI Search helps you track, generate, and optimize brand-owned content that appears when consumers ask AI assistants questions like "best sleep supplement for women" or "what's the best non-toxic cookware for beginners."
See the full Video Walkthrough below:
What is AI Search Commerce Engine?
AI Search is FERMÀT's answer to the emerging challenge of building visibility across LLM (Large Language Model) discovery. When consumers ask ChatGPT, Claude, or Gemini for product recommendations, these AI models currently favor affiliate sites and third-party publishers over brand-owned content.
The problem: Affiliate sites like Wirecutter, Men's Health, and review blogs dominate AI recommendations. Your brand's products get mentioned, but through someone else's narrative, and often alongside competitors.
The solution: FERMÀT’s AI Search Commerce Engine helps brands create first-party, shoppable content that AI models surface. This content positions your brand to own your narrative in AI conversations instead of relying on third-party intermediaries.
How AI Search Works:
Monitor Prompts: FERMÀT builds a robust list of prompts to track based on SEO Keywords, Marketing Data, Customer Reviews, Reddit Threads, etc. to create a holistic view of your brand.
Evaluate Coverage: See where and how your brand appears (or doesn't) in LLM responses
Generate Content: Auto-create shoppable, brand-owned content optimized for AI discovery tied to specific prompts.
Measure Performance: Track prompt coverage, session influence, citations, and even conversions.
Optimize: Refine content based on which prompts drive visibility increases, citation links, and conversions
Key Benefits
🔍 Visibility in AI Conversations
Get discovered when consumers ask ChatGPT, Claude, or Gemini for product recommendations. Control your narrative instead of letting affiliate sites speak for you.
🏆 Brand-Owned Authority
Create first-party content that AI models trust and surface. Position your brand as the authoritative source in your category, not just another recommendation in someone else's article.
📊 Measurable Influence
Track how often your brand appears in LLM responses (prompt coverage), which content drives sessions, and how AI-discovered traffic converts.
⚡ Speed to Market
Generate dozens of shoppable, AI-optimized pieces of content. Launch comprehensive coverage across hundreds of prompts without weeks of manual content creation.
🎯 Aligned Content
Build content tied to high-visibility natural language prompts.
🔄 Competitive Intelligence
See which prompts your competitors appear in, identify opportunities where your brand should be surfaced, and systematically close coverage gaps.
🛒 Fully Shoppable
Every piece of FERMÀT-generated content is shoppable. Consumers can browse products, add to cart, and purchase without leaving your FERMÀT-powered experience.
How AI Search Differs from Traditional Content Strategies
Traditional SEO Content | AI Search Commerce Engine |
Optimized for Google ranking | Optimized for LLM discovery (ChatGPT, Claude, Gemini) |
Keyword-focused | Natural language question-focused |
Traffic measured by clicks | Influence measured by prompt coverage & session attribution |
Content lives on your blog | Content lives on shoppable commerce pages |
Weeks to create comprehensive coverage | 24-48 hours to generate dozens of pieces |
Relies on backlinks for authority | Structured data + brand voice = AI trust signals |
Affiliate sites compete for same keywords | Your brand owns the narrative in AI responses |
Important: AI Search doesn't replace or cannibalize your existing SEO strategy. It creates an additional layer of shoppable, brand-owned content that AI models surface when consumers are seeking product recommendations.
Who Should Use AI Search?
Brands losing visibility to affiliate sites - Tired of Wirecutter, Men's Health, or review blogs controlling your narrative
DTC brands building authority - Want to own your category in AI conversations, not just rank on Google
Products in competitive categories - Need to differentiate when consumers ask AI "what's the best [product]?"
Brands with strong product stories - Have compelling ingredients, science, or founder narratives that affiliates can't tell properly
Companies investing in content marketing - Want AI-optimized content at scale without hiring an editorial team
Brands preparing for the future - Recognize traditional search (Google) will have 25% lower share of the market by 2026 and there are already 1B+ weekly users across LLMs.