1. How is this different from creating regular landing pages?
Unlike manual landing pages that take weeks to design, copy, and test, AI Search auto-generates content at scale, in minutes. Rather than tying a landing page to an acquisition or retention campaign, each page is built for a natural language prompt and optimized for answer engines to index.
Traditional SEO targets keywords.
AI Search targets intent and natural language prompts.
FERMÀT continuously tests and improves which prompts and structures help your brand appear most frequently across LLMs.
💬 Think of it as SEO for the AI era: faster, smarter, measurable.
2. Where does the content live? Will it affect my site?
All content for paid users lives under a designated section like yoursite.com/articles, hosted through FERMÀT’s proxy infrastructure and back-linked to your site’s footer. This preserves your domain authority while keeping your site performance untouched.
Your tech team doesn’t need to make backend changes, everything integrates seamlessly.
For free trial users, content lives on a subpage of shopfermat.com, where you still have full control of the content generation and must backlink the content page to your footer.
💬 Your site, your domain, our infrastructure.
3. Will this compete with my existing website content?
No. AI Search complements, rather than competes with, your existing content strategy.
Your blog and landing pages drive organic traffic; FERMÀT’s AI Search content ensures your brand is discoverable inside AI results.
We tag, structure, and monitor all generated content so it enhances your existing web ecosystem, not cannibalizes it.
💬 We make your content network smarter, not noisier.
4. How does FERMÀT decide which prompts to target?
FERMÀT uses a three-step process:
Analyze SEO keyworks, category data, marketing spend, customer reviews, and more to identify trending prompts.
Run these queries across AI models to see which prompts surface relevant brands.
Layer in your brand voice and proven messaging to ensure alignment and tone.
This approach covers branded, non-branded, and competitor prompts to provide a complete view of your brand’s AI visibility.
💬 Prompts are the new keywords — but they’re smarter, contextual, and evolving.
5. Why should brands care about AI Search now?
Consumer discovery is rapidly shifting away from traditional search engines, like Google toward AI interfaces, like ChatGPT:
1B+ people use ChatGPT, Claude, and Gemini weekly.
Over half of Google searches end without a click.
By 2026, traditional search engine volume will drop 25%.
Brands that start building first-party authority now will dominate long-term visibility.
FERMÀT ensures your brand’s content — not an affiliate’s — trains and surfaces in these new models.
💬 If you’re not training the models with your content, someone else is.
6. Why do AI tools currently prioritize affiliate and third-party sites?
LLMs still lean on affiliate and publisher domains (like Wirecutter or Healthline) as “authoritative” because those sites have long content histories and backlink depth.
We view this as a temporary bias.
As models evolve toward contextual authority and verified sourcing, first-party brand content will outperform. Early results from our AI Search Commerce Engine are already starting to prove our hypothesis, with FERMÀT-generated content being cited across LLMs within weeks.
AI Search positions your brand for that shift — building the structured content foundation that will matter most in future retraining cycles.
💬 Publishers rank today; brands will own tomorrow.
7. Can I control the content and brand voice?
Yes. Inside the FERMÀT platform, you have full creative control:
Define tone, style, and approved messaging.
Upload brand guidelines and voice rules.
Block competitors or restricted words.
Review and approve content before it goes live.
All content is generated through your Brand Voice Profile, ensuring governance and quality at scale.
💬 Automation with guardrails — scale without losing brand control.
8. How quickly can we see results?
Most brands see initial visibility boost ~2 months as AI Search content starts appearing in ChatGPT or Claude responses, but it is dependent on the brand. Some have even seen content being cited across LLMs within 2 weeks. Given the range of time it takes to see impact, a minimum of a 6 month contract is required.
FERMÀT tracks coverage and conversions in real time so you can iterate quickly and double down on top-performing prompts.
💬 From go-live to discoverable in months.
9. How is ROI measured without clicks?
AI Search focuses on influence, not just traffic.
We measure:
Prompt coverage: % of tracked prompts where your brand appears.
Session influence: sessions initiated after AI exposure.
Citation frequency: when FERMÀT-generated content is cited across LLMs.
Conversion attribution: purchases tied to those sessions.
Visibility lift: changes in brand mentions across models.
💬 We measure visibility, influence, citations, and conversion.
10. What are the risks of AI-generated content?
The biggest risk is losing control of your message — which is exactly what FERMÀT’s governance-first design prevents.
All AI Search content runs through:
Defined brand voice settings
Human review workflows
Blocklists and compliance filters provided by your team
FERMÀT combines automation with approval gates so every page reflects your brand standards before publishing.
💬 Controlled automation = scale with safety.
11. How does AI Search fit with the rest of the FERMÀT platform?
AI Search extends FERMÀT’s commerce stack beyond the website:
Funnels personalize and convert traffic once users arrive via an acquisition or retention campaign.
Dynamic Product Pages optimize on-site experiences once a user knows what they’re looking for.
AI Search drives new discovery and awareness upstream.
Together, they power a multi-channel ecosystem that connects with consumers at every stage—from first discovery to devoted loyalty.
💬 AI Search brings them in; Funnels and DPP close the sale, ensuring your brand has control every step of the way.