What's in this guide:
1. What you get in the AI Search Free Trial
1.1 Core capabilities (for everyone)
Whether or not you are an ecommerce brand, the free trial includes:
AI visibility tracking
Monitor how your brand shows up across major LLMs for a curated set of branded, non-branded, and competitor prompts
See visibility scores and trends at the prompt level
View which domains are being cited in answers
Content generation
Generate AI-optimized long-form content tied to specific prompts
Review, edit, and approve or reject drafts before using them
Apply Brand Voice and guardrails so content reflects what you can and cannot say
Analytics and insights
Understand which prompts are driving visibility
See which third-party domains and competitors dominate citations
Use that information to decide where to create or refine content
The rest of the experience depends on whether you are an ecommerce brand connecting your ecommerce platform, or a non-ecommerce brand.
1.2 If you are an ecommerce brand
AI Search is built first and foremost for ecommerce brands that sell products online.
Connect your ecommerce platform (recommended)
If you connect your ecommerce platform (e.g., Shopify), you unlock:
Shoppable, AI-optimized content
Up to 20 shoppable articles generated during your free trial
Each article tied to a prompt and a product to reach consumers as they’re discovering products through conversations with answer engines
Live product data and inventory pulled from your catalog
“Shop Now” or “Add to Cart” CTAs that drive directly to your PDP or checkout
Hosted hub on FERMÀT’s subdomain
Articles are hosted on a dedicated hub, for example shopfermat.com/sf/yourbrand
This hub can be linked from your site footer so LLM crawlers discover and index content more easily
Richer optimization signals
Because AI Search can see your products, categories, and inventory, it can:
Propose better prompts to track
Generate more relevant recommendations and bundles
Align content more closely with what you actually sell
Short version: If you are an ecommerce brand, connecting your ecommerce platform makes the content more robust, shoppable, and useful for both visibility and conversion.
Going beyond the 20-article cap
During the trial, connected ecommerce brands can:
Generate up to 20 shoppable articles and host them on shopfermat.com/sf/yourbrand
After you hit that cap, you can still:
Generate AI-optimized static HTML pages
Download the HTML from FERMÀT
Host these pages on your own site wherever you prefer
These HTML pages will not be shoppable in the same way as the connected experience, since they are not dynamically pulling product data, but they still carry all
the AI-optimized copy and structure designed for LLMs.
Upgrade for more flexibility: The paid version removes the 20-article cap and lets you host unlimited fully shoppable experiences.
1.3 If you are a non-ecommerce brand (or choose not to connect your platform)
If you are not an ecommerce brand, or you prefer not to connect an ecommerce platform during the trial, you still get value from AI Search.
You will be able to:
Track AI visibility, prompts, and citations
Generate AI-optimized HTML content that you can download and host on your own site
How it works:
FERMÀT generates AI-optimized static HTML pages tied to your chosen prompts
You can:
Download the HTML file for each page
Upload it into your CMS or website builder
Style or wrap it in your own templates if needed
These pages are still designed to be rich, text-heavy resources that answer natural-language questions, which makes them more attractive to LLM crawlers
This flow is ideal for:
Non-ecommerce brands (for example B2B SaaS, services, content businesses)
Teams that want to test AI-optimized content on their own domain before committing to a deeper integration
1.4 Ecommerce vs. Non-Ecommerce at a Glance
Feature | Ecommerce + Platform Connected | Ecommerce (Not Connected) or Non-Ecommerce |
AI visibility tracking | ✔️ | ✔️ |
Content type | Up to 20 shoppable articles hosted on shopfermat.com/sf/yourbrand | AI-optimized HTML pages you can download |
After hitting content cap | Can generate additional HTML pages to download and host on your own site | Continue generating downloadable HTML |
Use of product data | Uses live catalog, inventory, and product metadata | No product data used |
Shoppable CTAs (PDP/checkout) | ✔️ Deep links included | ✘ Not supported |
LLM-optimized structure | ✔️ | ✔️ |
2. Getting Set Up
The trial starts with a lightweight onboarding flow designed to give you visibility quickly while letting you choose when to connect deeper integrations like your ecommerce platform.
Step 1: Activate your trial through the Stripe link
Click the Stripe activation link found on FERMÀT’s website.
Complete the short form to confirm your brand details.
Once you submit, you’ll automatically receive an onboarding email from FERMÀT with a link to access your dashboard. This email may end up in spam, so don’t forget to check all folders.
This step unlocks your AI visibility dashboard and kicks off your free trial.
Step 2: Complete the onboarding flow
When you first log into FERMÀT, you’ll be guided through a short onboarding designed to set up your initial visibility analysis and prompt monitoring.
You’ll be asked to:
Link your website
Add your main domain so FERMÀT can understand how you currently appear across the web and how LLMs reference your brand.
Add competitors
Add up to 50 competitors so visibility and citations can be measured across your broader category landscape.
Set up your Brand Voice
Add the phrases, claims, and messaging guidelines you can and cannot say. This ensures all generated content reflects your brand and compliance requirements.
Once these steps are complete, FERMÀT generates your initial visibility report, identifies the early set of prompts worth tracking, and begins refreshing visibility weekly during your free trial.
Step 3: (Recommended for ecommerce brands) Sync your ecommerce platform
If you are an ecommerce brand using Shopify or Salesforce Commerce Cloud, we strongly recommend connecting your platform after onboarding.
This unlocks:
Shoppable content generation
Articles can pull live product data, inventory, variants, images, and pricing.
Better prompt recommendations
FERMÀT can identify product-specific gaps and opportunities for high-intent prompts.
A fully functional AI articles hub
Hosted on shopfermat.com/sf/yourbrand, with a clear path to purchase.
Without this connection, you can still generate AI-optimized static HTML content, but you won’t get the shoppable experience that drives conversions and increases likelihood of LLMs indexing the pages generated.
Step 4: Review your initial articles and visibility insights
Once onboarding is complete and integrations are set:
The first set of 10 articles will appear in your “Approved” section
You can edit each article generated by FERMÀT by selecting the three dots under actions
You’ll see visibility insights across branded, non-branded, and competitor prompts by selecting “Prompt Report” and clicking “View Prompt Analytics”
You can add additional prompts at any time to expand monitoring by navigating to “Prompts” on the left side and selecting “Edit.” Scroll to the bottom of the tracking page and “Add Prompt” and “Save Prompts” to add additional prompts.
3. Tips and tricks to succeed in your free trial
Tip 1: If you are an ecommerce brand, sync your ecommerce platform
If you only do one thing, do this.
Syncing your ecommerce platform unlocks shoppable pages on shopfermat.com/yourbrand.
Articles can promote specific products with live pricing, stock, and variant options.
You can attribute conversions that originate from AI-optimized content more clearly.
Without the ecommerce connection, you can still test visibility and content, but it becomes harder to prove impact on revenue.
Tip 2: Link shopfermat.com/sf/yourbrand in your site footer
For LLMs, backlinks from your main domain are a strong signal of authority. Linking from your site helps shopfermat.com/yourbrand get discovered and indexed faster.
Recommended pattern
URL: https://shopfermat.com/sf/yourbrand. The exact link will be available in the “Content Aggregator Page” section.
Label ideas:
“Articles”
“Product Guides”
“Journal”
“Blogs”
The page must land on “404: Site Not Found” today in order for it to work effectively.
Tip 3: Prioritize the right prompts for your first 20 articles
You only have 20 articles in the free trial, so prioritization matters. Use them where they will have the most impact.
Start with non-branded, high-intent prompts
Non-branded prompts are often the hardest to win but the most valuable. Examples:
“Best high-protein bread for breakfast”
“Energy drink powder for early morning workouts”
“Healthy alternatives to [category] for [specific use case]”
Focus your first wave of articles on prompts that:
Reflect real shopping intent, not just research
Align with your hero products and core categories
Map to queries you are already paying for in paid search or social
Cover key branded and “switch” moments
Use a smaller portion of your 20 articles for prompts like:
“Is [your brand] good for [specific need]”
“Is [your brand] better than [competitor] for [use case]”
These help:
Control the narrative when people already know your brand
Influence “switch” decisions when you are compared to a competitor
Avoid spreading too thin
Common pitfalls:
Creating one article per tiny edge case
Writing for very low-volume questions
Splitting the 20 articles evenly across dozens of minor SKUs
Instead:
Anchor around 3–5 core use cases that matter most to your business
Tie each article to:
A specific prompt
One or a small set of priority products
A clear conversion path (add to cart or shop now)
4. If you want to go beyond the trial
When you reach the limit of 20 articles or want deeper coverage:
Reach out to [email protected] if you are interested in upgrading to the paid AI Search plan.
Feature | Free Trial | Paid Access |
Hosting | Hosted on FERMÀT subdomain with easy, no code setup | ✅ Hosted your primary domain for full brand lift |
Brand Impact | Explore AI-optimized content without affecting your site | ✅ Boosts brands authority and improves indexability for LLMs |
Content Limit | Generate up to 20 AI-optimized pages | ✅ Unlimited content generation |
Data Refresh | Weekly visibility updates | ✅ Updates every 72 hours |
Support | Self-serve onboarding and documentation | ✅ Hands-on support from the FERMÀT team |
Cost | Free for first 6 months | ✅ Starting at $2,000/month |
If you have questions while setting up your free trial, reach out to [email protected] and we will help you get pointed in the right direction