Overview
Pierre AI is your strategic partner for funnel optimization, performance analysis, and bundle creation. The key to unlocking Pierre's full potential lies in how you communicate with it. This guide provides proven prompt patterns that you can adapt for your specific needs.
What You'll Learn:
How to Access Pierre
Pierre is available in multiple locations to help you whenever you need assistance:
Access Point | When to Use |
Left Sidebar | Starting new funnels or bundles from scratch |
Within Funnel Editor | Getting help while editing existing funnels |
To access Pierre from the Left Sidebar:
Click the Pierre icon in your main navigation
Start a new conversation or continue a recent chat
Select your mode: Agent or Funnel Builder
Agent: Go to Pierre -> Select Agent
Funnel Builder: Go to Pierre -> Select Funnel Builder
To access Pierre in the Funnel Editor:
Open any funnel you're currently editing
Look for the Pierre panel on the right side
3.Ask questions or request modifications to your active funnel
Update your Brand Voice
Go to Settings → Branding → Brand Voice.
Your brand voice helps Pierre create funnels and landing pages that match your brand's personality.
What traits should Pierre have?
Describe your brand's personality and tone in 2-3 sentences:
How you communicate (friendly, professional, scientific)
Key adjectives (confident, warm, direct, playful)
Language style (technical, inclusive, premium)
Example: "Balance science-forward language with friendly, approachable cues. Emphasize 'clean/effective/effortless' to sound confident but not boastful. Use positive, aspirational language rather than fear-oriented messaging. Be encouraging and positive. Be forward thinking and innovative."
Anything else Pierre should know about?
Add specific guidelines:
Words/phrases to avoid or use
Formatting preferences (capitalization, punctuation)
Content restrictions
Example: "Avoid 'healthy' language—use 'healthier-looking' instead. Don't be overly sales-y or use multiple exclamation points. Ingredient names should be capitalized."
Click "Save changes" when done.
Understanding Pierre Modes
Before diving into examples, it's important to understand Pierre's two primary modes:
Agent Mode
Best For: Create Bundles, Performance analysis, data insights, account reviews, and strategic recommendations
Characteristics:
Analyzes your FERMÀT account data and connected integrations
Provides strategic insights and recommendations
Answers questions about funnel performance and account health
Can pull data from Meta, Shopify, and other connected platforms
Funnel Builder Mode
Best For: Creating new funnels, building specific layouts, and implementing creative concepts
Characteristics:
Generates funnel structures based on your brief
Creates module configurations and layouts
Implements specific design patterns and conversion strategies
Can reference existing pages or follow specific structural requirements
Pro Tip: When your task involves both analysis AND creation (e.g., "analyze my top performers and build a similar funnel"), start in Agent mode to gather insights, then switch to Funnel Builder mode for execution.
Funnel Building Prompts
Use these example prompts in Funnel Builder Mode (shop_building) with Better Quality selected for creating complete funnel experiences.
Example 1: Gift-Focused Product Set Funnel
Build a funnel with a gifting angle for our limited edition skincare set: Product Overview: A complete nighttime skincare ritual featuring our bestselling moisturizer, new lip treatment, and sculpting tool. Designed to work together during the body's natural repair cycle. Key Benefits: - Moisturizer: Strengthens barrier, boosts hydration. 96% of users see improved firmness. - Lip Treatment: Targets volume and texture. Increases collagen biomarker by 138%. - Sculpting Tool: Four-edge design for circulation and lymphatic flow Positioning: Transform routine into ritual. Perfect for those who value both results and self-care. Backed by clinical data, combines science with luxury. Tone: Aspirational yet grounded. Emphasize thoughtful gifting and long-term skin health investment.
Mode: Funnel Builder (shop_building)
Model: Better Quality
Why This Works:
Comprehensive product context and benefits
Clear positioning and target audience
Emotional angle (ritual, gifting, luxury)
Specific clinical claims for credibility
Tone guidance for copy direction
When to Use:
Launching limited edition products
Creating seasonal gift guides
Building product-specific landing pages
Holiday campaign funnels
Example 2: Comparison/Us vs. Them Funnel
Create a comparison funnel positioning our smart home fitness system vs. traditional gyms. Traditional Gym Pain Points: - Commute time and inconvenience - Rising membership fees and hidden costs - Crowded spaces and equipment wait times - Lack of privacy during workouts - Time away from family Our Solution Benefits: - Complete gym experience at home - No commute or recurring membership fees - AI-guided personalized workouts - Compact, space-saving design - Privacy and schedule flexibility Tone: Aspirational yet grounded. Justify premium pricing by showing time, money, and energy savings. Structure: Side-by-side comparison format with concise, emotionally resonant copy.
Mode: Funnel Builder (shop_building)
Model: Better Quality
Why This Works:
Clearly defines competitive positioning
Lists specific pain points and solutions
Provides tone and emotional direction
Requests specific layout structure
Addresses objections (premium pricing)
When to Use:
Launching premium products
Competing against established alternatives
Educating new-to-category customers
Overcoming price objections
Example 3: Tiered Discount Promotion Funnel
Create a promotional funnel with the following offer: Headline: Buy More, Save More — Up to 30% OFF! Subheadline: Early Access Sale (limited time) CTA: Shop & Save Up to 30% Discount Tiers: - Buy 1 = 15% OFF - Buy 2 = 20% OFF - Buy 3+ = 25% OFF - Subscribe = 30% OFF first order Supporting Copy: "Limited time exclusive — don't miss out!" Design Requirements: - Follow existing brand guidelines - Emphasize "Up to 30% Off" and urgency - Mobile-optimized CTAs - Include offer end date in fine print CTA Variations (rotate/test): - "Claim Up to 30% Off Now" - "Unlock Early Access Savings" - "Subscribe & Save 30%"
Mode: Funnel Builder (shop_building)
Model: Better Quality
Why This Works:
Clear tiered offer structure
Multiple CTA options for testing
Specific design requirements
Mobile considerations included
Urgency elements built in
When to Use:
Tiered discount promotions
BFCM or holiday sales
Testing CTA variations
Subscription incentive campaigns
Time-limited offers
Example 4: Structured Product Grid Funnel
Create a single-module funnel using a Categorized Product Grid with two categories: Category 1: "Gifts Under $100" - Include all products priced $100 or below Category 2: "Best Sellers" - Include top 20 products by sales volume Technical Requirements: - Preferentially use Virtual Products over Standard Products - Only add Standard Products when no Virtual Product exists - Provide a list of products without Virtual Products created Structure: One module only, organized by the two categories specified.
Mode: Funnel Builder (shop_building)
Model: Better Quality
Why This Works:
Extremely specific technical requirements
Clear product selection criteria
Defines Virtual Product logic
Requests additional output for gaps
Single-module constraint
When to Use:
Creating highly specific layouts
Implementing design team requirements
Building gift guides with filters
Virtual Product strategies
Identifying product setup gaps
Example 5: Gift Guide with Structural Requirements
Build a gift guide funnel following this structure: Page Layout: - Header with shipping offer announcement - Main headline and subheadline - 6-8 gift sections (one product per section) Strict Module Requirements (use only these): 1. Shoppable Image Module (one per section) 2. Text Module (for headlines and copy) 3. Open PDP (for product quick-view) Product Selection: - Products: [List your 6-8 products] - Arrange by sales performance (top sellers first) - Focus on gift-worthy items Section Structure: Create creative gift-themed names (not generic categories): - Example: "The [Persona]'s Dream Kit" - Example: "[Use Case] Essentials" For each section: - Creative headline - 2-4 sentences engaging copy - One shoppable product image - Open PDP button Header Copy: - Announcement: "FREE SHIPPING ON ORDERS OVER $[X]" - Headline: [Your creative gift guide title] - Subheadline: Brief tagline about gifting
Mode: Funnel Builder (shop_building)
Model: Better Quality
Why This Works:
Strict structural constraints
Clear module type limitations
Merchandising logic included
Creative direction for naming
Complete page hierarchy
When to Use:
Replicating successful patterns
Gift guides with specific requirements
Design team specifications
Modular, repeatable templates
Module type enforcement
Performance Analysis Prompts
Use these prompts in Agent Mode with Better Quality selected for comprehensive account reviews and strategic insights.
Example 6: Comprehensive Account Overview
Provide a performance overview for the last 14 days including: - New funnels created or launched - Updates or optimizations to existing funnels - Notable shifts in traffic, conversions, or revenue - Issues or anomalies requiring attention Include a summary of overall account health with prioritized recommendations.
Mode: Agent
Model: Better Quality
Why This Works:
Clear timeframe (14 days)
Organized into specific categories
Requests both data and actionable recommendations
Includes summary for quick review
When to Use:
Weekly or bi-weekly reviews
Stakeholder meetings
Identifying optimization opportunities
Troubleshooting performance changes
Example 7: Cross-Platform Performance Analysis
Analyze Meta campaign performance over the past 90 days: - Summarize key metrics: CTR, CPA, ROAS, conversion volume - Compare ad performance before and after FERMÀT funnel linking - Identify how ad performance correlates with funnel performance Highlight optimization opportunities: - Funnel improvements based on top-performing ads and audiences - New funnel concepts inspired by best-performing creative - A/B test ideas for live funnels Prioritize recommendations by impact potential and ease of implementation.
Mode: Agent
Model: Better Quality
Why This Works:
Connects ad and funnel performance
Focuses on specific, actionable metrics
Requests hypotheses for testing
Asks for prioritized recommendations
When to Use:
Monthly paid media reviews
Optimizing ad-to-funnel flows
Identifying winning creative angles
Planning funnel tests based on ad data
Customization Tips:
Adjust timeframe based on traffic volume (30/60/90 days)
Replace "Meta" with TikTok, Google Ads, etc.
Add specific products or campaigns
Request period-over-period comparisons
Bundle Creation Prompts
Use these prompts in Agent Mode with Better Quality selected for building product bundles with specific offers and structures.
Example 8: Bundle Creation
Build a bundle consisting of my best-selling products
Mode: Agent
Model: Better Quality
Why This Works:
Clear bundle names and structures
Specific discount amounts for each
Separates evergreen bundles from limited promotions
Provides exact pricing context
When to Use:
Creating multiple bundles simultaneously
Setting up seasonal promotions
Launching new bundle collections
Implementing tiered offers
Best Practices:
Use exact product names from your Shopify catalog
Specify discount type (% or $)
Note if bundles should use Virtual Products
Include SKUs if you have multiple variants
Clarify inventory or availability constraints
Best Practices for Prompt Writing
1. Be Specific About Context
Less Effective: "Build me a funnel for a sale"
More Effective: "Build a holiday sale funnel for our hero product with 25% off, valid Dec 20-26"
2. Include Essential Details
Product names and SKUs
Discount structures and thresholds
Target audience or positioning
Brand voice and tone
Module types or layout requirements
Reference materials (for structure matching)
3. Specify Desired Outcomes
Less Effective: "Analyze my funnels"
More Effective: "Analyze funnels from last 30 days, identify top 3 by conversion rate, provide 3 optimization recommendations for underperformers"
4. Use Clear Structure
Bullet points for lists
Section headers for organization
Line breaks for readability
Separate URLs on their own lines
5. Request Specific Outputs
"Include a list of..."
"Prioritize recommendations by..."
"Create [X] sections/modules"
"Use the following exact copy..."
6. Choose the Right Model
Better Quality: Complex tasks, strategic analysis, detailed funnels, accuracy-critical work
Faster Response: Simple updates, quick questions, iterative refinements
Default to Better Quality for:
Multi-module funnels
Performance analysis with recommendations
Complex bundle structures
New concepts or creative angles