FERMÀT’s AI Search Commerce Engine helps your brand appear in AI-powered answers by automatically creating content optimized for how models like ChatGPT, Gemini, and Claude respond to shopper queries.

What's in this guide:

How it Works

The AI Search Commerce Engine follows a three-step workflow to improve your visibility across AI search tools:

Identify high-impact prompts:
- FERMÀT surfaces the most relevant and frequently asked prompts shoppers use when researching products and brands in your category.
Generate first-party, shoppable content:
- FERMÀT creates funnels tied to specific prompts and products, designed to appear in AI-generated answers to drive shoppers to your site.
Monitor visibility and performance:
- FERMÀT tracks when your content is cited by AI tools and how your brand (and competitors) appear across the prompts you’re monitoring.

What Can You Do With It

The AI Search Commerce Engine empowers you to:

Generate AI-ready articles: Automatically create content tailored for how LLMs answer consumer questions.
Strengthen competitive visibility: Host optimized, first-party content on your main site to increase your likelihood of appearing in AI-generated responses.
Track and improve AI representation: Monitor how AI models mention, surface, and compare your brand against competitors.

Getting Started

To begin using the AI Search Commerce Engine:

Sign in: Log in at app.fermatcommerce.com and enter your credentials.
Connect your ecommerce platform: Complete onboarding to sync your brand data and reach the FERMÀT home page.
Finish account set up: Complete the following tasks on the homepage to be able to generate branded shoppable funnels.
1. Set up your subdomain
2. Connect your platforms
3. Add your branding
Navigate to AI Search: Select AI Search from the left-hand panel.
Start tracking prompts: Click Track Prompts Now to sign in to ai.fermatcommerce.com and complete onboarding:
1. Go through onboarding steps to the AI Search Dashboard and hit Generate Prompts
2. Add additional competitors, SEO keywords, or custom prompts that you believe are relevant
3. Hit Start Tracking at the bottom of the page.
Train your AI Assistant: After prompt tracking, you’ll return to the main platform to train Pierre (FERMÀT’s AI Assistant) on your brand. Your first set of funnels will be auto-generated based on the prompts you’re tracking and the brand details you include.

Dashboard

The Dashboard summarizes your brand’s AI search performance across all prompts being tracked. You can view:

Brand: The brand currently active in your workspace.
Prompts Tracked: Total prompts monitored for AI visibility.
Prompt Evals (30d): Number of prompts evaluations run in the last 30 days.
AI Visibility: How often your brand appears in AI-generated responses to tracked prompts (when at least one brand is mentioned).

This page helps you understand how frequently LLMs mention your brand, and how your visibility trends over time.

Prompts

The Prompts section shows how AI models answer the queries being tracked for your brand.

You can:

View visibility across models (OpenAI, Anthropic, Google)
See how your brand is represented across prompts
Benchmark visibility against competitors
Identify prompts without content and generate new funnels directly.

This data refreshes every ~72 hours to provide up-to-date insights.

Citations

The Citations section shows the sources AI tools cite when answering your brand’s tracked prompts. This page helps you understand what information LLMs rely on and why they surface specific brands.

Brand: Your main site.
Competitor: Any competitor domains you’re tracking.
Social Media: Instagram, Facebook, Reddit, Google, posts etc.
Other: Retailers, publications, blogs, and other external sources

You can also view the Top 50 Cited URLs, which is useful for shaping SEO, content, and competitive strategy.

Settings

Use the Settings page to configure brand details and competitor tracking.

Brand Settings

Brand Name
Website URL

Competitors

Add up to 50 competitors to monitor alongside your brand.
Updates to competitors apply only to future prompt evaluations.

Reviewing Content and Analytics

Within the main platform (app.fermatcommerce.com), you can manage content and measure performance.

AI Search Home Page

This page shows all Pending, Approved, and Rejected Funnels generated by FERMÀT.

Every week, Pierre generates 10 new funnels
You will receive a Slack or email notification when new content is ready to review
Select “Start Reviewing” to edit, reject, or approve funnels
Use Pierre (sidebar assistant) to refine content or adjust products

Approved funnels automatically go live on your Content Aggregator Page

Prompt Report

The Prompt Report displays all prompts being tracked and whether content exists for each one.

From here, you can:

Generate new content by selecting a prompt and clicking Build Funnel
Open detailed prompt analytics by selecting View Prompt Analytics

Analytics - Funnel

This page shows how your FERMÀT-generated funnels perform across the web and AI assistants. You’ll see:

Total Sessions: Visits to your FERMÀT-generated content from any source (e.g., web, social, direct, or AI tools).
AI-Attributed Sessions: How often traffic arrived because an AI assistant referenced or linked to the FERMÀT-generated content in response to a user query.
Non-AI Sessions: How often your FERMÀT-generated content was visited from all non-AI sources (e.g., web traffic, paid, email, etc.)
Active Funnels: The number of live, indexable FERMÀT-generated funnels.
Top AI Provider: Once AI traffic begins, this identifies the assistant sending the most visits (e.g., ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews).
Total Citations: The number of times your FERMÀT-generated funnels were mentioned, referenced, or cited across AI tools (even if that mention didn’t result in a click).

Click on any individual funnel to view more details on a funnel traffic attribution and citations.

Analytics - Website

Website Traffic Attribution shows how much of your on-site traffic comes from AI tools. Syncing your ecommerce platform’s web pixel allows us to track on-site sessions. You’ll see:

Total Sessions: All visits to your website during the selected period (from every source, including AI).
AI-Attributed Sessions: Visits where the user arrived because an AI assistant referenced or linked to your brand site in response to a query.
Non-AI Sessions: All site traffic that came from traditional web sources (e.g., direct, organic, paid, social, email, etc.)
Top AI Provider: If your brand’s website is receiving AI-driven traffic, this highlights the assistant sending the most visits.

AI Provider Breakdown: Shows how many site sessions each AI assistant drove individually. This statistic helps you understand which models are actively referring users to your brand.

Daily AI Traffic Trends: A day-by-day view of AI-driven traffic across different providers. This metric helps you spot patterns: spikes, new providers beginning to refer traffic, or periods of high activity.

AI Traffic Summary: Offers a simple overview of total AI sessions received and the number of AI assistants currently sending traffic to your brand’s website.

Content Aggregator Page

Your Content Aggregator Page centralizes all FERMÀT-generated funnels on your main domain. This helps:

Improve SEO by creating a unified hub for high-quality content
Increase visibility in AI-powered search through faster indexing
Provide crawlers with clear structure for discovering new content

Once you approve content from the AI Search page, it automatically publishes to the Content Aggregator page and is backlinked from your brand’s site footer.

Best Practices

To get the most out of the AI Search Commerce Engine, we recommend:

Content Review

Review new content weekly to stay current and make sure you have full AI visibility coverage across all prompts.
Ensure Pierre has the latest brand guidelines to avoid constant manual review.

Funnel Optimization