FERMÀT’s AI Search Commerce Engine helps your brand appear in AI-powered answers by automatically creating content optimized for how models like ChatGPT, Gemini, and Claude respond to shopper queries.
What's in this guide:
Why AI Search Matters
As consumer discovery rapidly shifts from traditional search engines to conversational AI, brands need authoritative, shoppable content that AI models trust and surface when customers ask for product recommendations. AI Search helps you track, generate, and optimize brand-owned content that appears when consumers ask AI assistants questions like "best sleep supplement for women" or "what's the best non-toxic cookware for beginners."
The problem: Affiliate sites like Wirecutter, Men's Health, and review blogs dominate AI recommendations. Your brand's products get mentioned, but through someone else's narrative, and often alongside competitors.
The solution: FERMÀT’s AI Search Commerce Engine helps brands create first-party, shoppable content that AI models surface. This content positions your brand to own your narrative in AI conversations instead of relying on third-party intermediaries.
See the full Video Walkthrough below:
How it Works
The AI Search Commerce Engine follows a three-step workflow to improve your visibility across AI search tools:
Identify high-impact prompts:
FERMÀT surfaces the most relevant and frequently asked prompts shoppers use when researching products and brands in your category, built from SEO keywords, marketing data, customer reviews, Reddit threads, and more.
Generate first-party, shoppable content:
FERMÀT creates funnels tied to specific prompts and products, designed to appear in AI-generated answers to drive shoppers to your site.
Monitor visibility and performance:
FERMÀT tracks when your content is cited by AI tools and how your brand (and competitors) appear across the prompts you’re monitoring.
What Can You Do With It
The AI Search Commerce Engine empowers you to:
Generate AI-ready articles: Automatically create content tailored for how LLMs answer consumer questions.
Strengthen competitive visibility: Host optimized, first-party content on your main site to increase your likelihood of appearing in AI-generated responses.
Track and improve AI representation: Monitor how AI models mention, surface, and compare your brand against competitors.
Discover opportunities: The Opportunities Dashboard analyzes your prompt coverage, competitor citations, and content gaps to surface a prioritized list of what to do next, with auto-generated articles ready to publish in one click. A fresh set of data-backed recommendations arrives every week.
Keep every experience shoppable: Every piece of FERMÀT-generated content is shoppable. Consumers can browse products, add to cart, and purchase without leaving your FERMÀT-powered experience.
How AI Search Differs from Traditional Content Strategies
Traditional SEO Content | AI Search Commerce Engine |
Optimized for Google ranking | Optimized for LLM discovery (ChatGPT, Claude, Gemini) |
Keyword-focused | Natural language question-focused |
Traffic measured by clicks | Influence measured by prompt coverage & session attribution |
Content lives on your blog | Content lives on shoppable commerce pages |
Weeks to create comprehensive coverage | 24-48 hours to generate dozens of pieces |
Relies on backlinks for authority | Structured data + brand voice = AI trust signals |
Affiliate sites compete for same keywords | Your brand owns the narrative in AI responses |
Manual content audits to find gaps | Automated weekly opportunity recommendations with 1-click content generation |
Important: AI Search doesn't replace or cannibalize your existing SEO strategy. It creates an additional layer of shoppable, brand-owned content that AI models surface when consumers are seeking product recommendations.
Who Should Use AI Search
Brands losing visibility to affiliate sites - Tired of Wirecutter, Men's Health, or review blogs controlling your narrative
DTC brands building authority - Want to own your category in AI conversations, not just rank on Google
Products in competitive categories - Need to differentiate when consumers ask AI "what's the best [product]?"
Brands with strong product stories - Have compelling ingredients, science, or founder narratives that affiliates can't tell properly
Companies investing in content marketing - Want AI-optimized content at scale without hiring an editorial team
Brands preparing for the future - Recognize traditional search (Google) will have 25% lower share of the market by 2026 and there are already 1B+ weekly users across LLMs.
Getting Started
To begin using the AI Search Commerce Engine:
Sign in: Log in at app.fermatcommerce.com and enter your credentials.
Connect your ecommerce platform: Complete onboarding to sync your brand data and reach the FERMÀT home page.
Finish account set up: Complete the following tasks on the homepage to be able to generate branded shoppable funnels.
Set up your subdomain
Connect your platforms
Add your branding
Navigate to AI Search: Select AI Search from the left-hand panel.
Start tracking prompts: Click Track Prompts Now to sign in to ai.fermatcommerce.com and complete onboarding:
Go through onboarding steps to the AI Search Dashboard and hit Generate Prompts
Add additional competitors, SEO keywords, or custom prompts that you believe are relevant
Hit Start Tracking at the bottom of the page.
Train your AI Assistant: After prompt tracking, you’ll return to the main platform to train Pierre (FERMÀT’s AI Assistant) on your brand. Your first set of funnels will be auto-generated based on the prompts you’re tracking and the brand details you include.
Dashboard
The Dashboard summarizes your brand’s AI search performance across all prompts being tracked. You can view:
Brand: The brand currently active in your workspace.
Prompts Tracked: Total prompts monitored for AI visibility.
Prompt Evals (30d): Number of prompts evaluations run in the last 30 days.
AI Visibility: How often your brand appears in AI-generated responses to tracked prompts (when at least one brand is mentioned).
This page helps you understand how frequently LLMs mention your brand, and how your visibility trends over time.
Prompts
The Prompts section shows how AI models answer the queries being tracked for your brand.
You can:
View visibility across models (OpenAI, Anthropic, Google)
See how your brand is represented across prompts
Benchmark visibility against competitors
Identify prompts without content and generate new funnels directly.
This data refreshes every ~72 hours to provide up-to-date insights.
Citations
The Citations section shows the sources AI tools cite when answering your brand’s tracked prompts. This page helps you understand what information LLMs rely on and why they surface specific brands.
Brand: Your main site.
Competitor: Any competitor domains you’re tracking.
Social Media: Instagram, Facebook, Reddit, Google, posts etc.
Other: Retailers, publications, blogs, and other external sources
You can also view the Top 50 Cited URLs, which is useful for shaping SEO, content, and competitive strategy.
Settings
Use the Settings page to configure brand details and competitor tracking.
Brand Settings
Brand Name
Website URL
Competitors
Add up to 50 competitors to monitor alongside your brand.
Updates to competitors apply only to future prompt evaluations.
Reviewing Content and Analytics
Within the main platform (app.fermatcommerce.com), you can manage content and measure performance.
AI Search Home Page
This page shows all Pending, Approved, and Rejected Funnels generated by FERMÀT.
Every week, Pierre generates 10 new funnels
You will receive a Slack or email notification when new content is ready to review
Select “Start Reviewing” to edit, reject, or approve funnels
Use Pierre (sidebar assistant) to refine content or adjust products
Approved funnels automatically go live on your Content Aggregator Page
Prompt Report
The Prompt Report displays all prompts being tracked and whether content exists for each one.
From here, you can:
Generate new content by selecting a prompt and clicking Build Funnel
Open detailed prompt analytics by selecting View Prompt Analytics
Analytics - Funnel
This page shows how your FERMÀT-generated funnels perform across the web and AI assistants. You’ll see:
Total Sessions: Visits to your FERMÀT-generated content from any source (e.g., web, social, direct, or AI tools).
AI-Attributed Sessions: How often traffic arrived because an AI assistant referenced or linked to the FERMÀT-generated content in response to a user query.
Non-AI Sessions: How often your FERMÀT-generated content was visited from all non-AI sources (e.g., web traffic, paid, email, etc.)
Active Funnels: The number of live, indexable FERMÀT-generated funnels.
Top AI Provider: Once AI traffic begins, this identifies the assistant sending the most visits (e.g., ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews).
Total Citations: The number of times your FERMÀT-generated funnels were mentioned, referenced, or cited across AI tools (even if that mention didn’t result in a click).
Click on any individual funnel to view more details on a funnel traffic attribution and citations.
Analytics - Website
Website Traffic Attribution shows how much of your on-site traffic comes from AI tools. Syncing your ecommerce platform’s web pixel allows us to track on-site sessions. You’ll see:
Total Sessions: All visits to your website during the selected period (from every source, including AI).
AI-Attributed Sessions: Visits where the user arrived because an AI assistant referenced or linked to your brand site in response to a query.
Non-AI Sessions: All site traffic that came from traditional web sources (e.g., direct, organic, paid, social, email, etc.)
Top AI Provider: If your brand’s website is receiving AI-driven traffic, this highlights the assistant sending the most visits.
AI Provider Breakdown: Shows how many site sessions each AI assistant drove individually. This statistic helps you understand which models are actively referring users to your brand.
Daily AI Traffic Trends: A day-by-day view of AI-driven traffic across different providers. This metric helps you spot patterns: spikes, new providers beginning to refer traffic, or periods of high activity.
AI Traffic Summary: Offers a simple overview of total AI sessions received and the number of AI assistants currently sending traffic to your brand’s website.
Content Aggregator Page
Your Content Aggregator Page centralizes all FERMÀT-generated funnels on your main domain. This helps:
Improve SEO by creating a unified hub for high-quality content
Increase visibility in AI-powered search through faster indexing
Provide crawlers with clear structure for discovering new content
Once you approve content from the AI Search page, it automatically publishes to the Content Aggregator page and is backlinked from your brand’s site footer.
Best Practices
To get the most out of the AI Search Commerce Engine, we recommend:
Content Review
Review new content weekly to stay current and make sure you have full AI visibility coverage across all prompts.
Ensure Pierre has the latest brand guidelines to avoid constant manual review.
Funnel Optimization
Customize CTAs and product grids to match your campaign goals.
Check funnel analytics regularly to inform content strategy.
Competitive Intelligence
Add up to 50 competitors in Settings.
Review competitor citations and visibility.
Apply learnings to strengthen your own content strategy.