FERMÀT allows you to connect your GA4 (Google Analytics 4) account to sync performance analytics across all your shops and funnels. With the new sync experience, you no longer need a third-party tool to complete the integration.
What’s in this guide
Getting Started
To begin syncing your Google Analytics data with FERMÀT:
Go to:
Settings → Manage Integrations → Ad Platforms → Data Integrations
There, you’ll find the option to connect your GA4 account and initiate the sync.
Step-by-Step Setup
Click “Connect Google Analytics Account”
Located under the Google section in the Data Integrations panel.Add your GA4 Measurement ID
This is required to identify and sync the correct property.
Need help? Click “Find my ID” in the UI.Click “Next”
This will move you into the full Google sync workflow.Click “Connect to Google”
This launches the authorization window.Sign in to your brand’s Gmail account
Must have access to the GA4 property you want to sync.Grant permissions to the FERMÀT Sync app
This access is required to read analytics performance data.Choose what you want to sync
GA4 only
Google Ads (optional)
Finalize sync
Select the date range and click Sync.
Your data will now begin syncing to FERMÀT.
Connection Status
FERMÀT shows a real-time status indicator for your sync:
Connected – GA4 is successfully synced
Reconnect Required – Account was previously connected but needs reauthorization
Not Connected – No GA4 account is currently linked
If you see “Reconnect Required,” simply repeat the steps above to reauthorize access.