FERMÀT has significantly improved the GA integration with a streamlined sync flow that offers real-time status visibility and removes the need for third-party tools.
What's in this guide:
Getting Started with Google Analytics Sync
Navigate to the Google Analytics integration through FERMÀT's Settings panel.
Settings → Manage Integrations → Ad Platforms → Data Integrations
What you'll see:
Grant Fermat permission to connect Google Analytics account
Add GA4 Measurement ID
Select "Next" at the bottom-right
The status indicator clearly shows whether you're currently connected or need to establish a new connection.
Step-by-Step Setup Process
Step 1: Connect Google Analytics
Click "Connect Google Analytics Account" on "Manage Integrations" Page.
Add GA4 Measurement ID
Select "Next"
For help finding your Measurement ID visit "Find my ID"
Step 2: Sync performance data with Fermat using Fivetran
Click on "Connect via Fivetran"
Click Authorize with Google and sign in with the Gmail ID linked to your GA4 account
Click Allow to authorize Google to log in through OAuth
Select your Account‘s sync mode and choose Sync specific accounts to select a subset of accounts.
Click Save & test. Fivetran will take it from here and sync metadata and insights from your Google Analytics account.
