April 2026
April 24
Pierre Chat as Your Dashboard Home Page
When you open FERMÀT, you now land in a chat with Pierre, FERMÀT's AI copilot, instead of a data-dense home page. Ask Pierre about mobile conversion drops, AI search visibility, or test performance and get the answer with supporting session recordings, heatmaps, and dashboards inline. Action items for new anomalies, opportunities, and your weekly report wait for you on the home screen.
April 24
Full-Page PDPs on Desktop
Desktop product pages now open as full-width, two-column layouts instead of side drawers. The new design anchors media on the left with a flowing details panel on the right, bringing the desktop experience closer to what shoppers expect from modern brand sites in 2026. Rolling out one brand at a time, Glossier first.
April 23
Custom Quizzes Powered by Product and Performance Data
You can now generate quiz and finder modules grounded in real product data and recent performance signals, instead of treating the catalog as flat. Quizzes pull product attributes, categories, and 30-day performance to favor stronger products in their recommendations. Generate, iterate, and place them in your storefront layouts.
April 22
Prefilled Carts
Brands can now generate special links that preload specific products into a shopper's cart when shoppers click through from an ad or influencer post, turning a multi-step browse-and-add flow into an instant checkout-ready experience. A notification banner confirms the items were added. URL-parameter based, so any existing forever link works by appending the products and quantities.
April 22
Lifestyle Images Hover Effect
Product Grid cards can reveal a per-product lifestyle image when shoppers hover over them, configured per product in the dashboard. The default behavior remains the existing carousel arrows on hover.
April 20
Faster Order Tracking Setup for Pixel-Based Brands
Pixel-based purchase tracking on a new ecommerce platform is now a one-step config toggle, replacing what used to require around 5 days of integration work per platform. Speeds up onboarding for brands on platforms outside Shopify.
April 15
Static IP Routing for IP-Whitelisted Integrations
Brands that require IP whitelisting to grant access to their APIs can now be served from a static IP, removing a recurring blocker in setup. KSO (Tapestry) is the second brand to need this; future integrations with similar requirements are unblocked by default.
April 13
Storefront Motion Effects
Marquee banners, animated badges on product grids, and discount price animations on product pages are now native module options. Use them sparingly to draw attention to what matters; one well-placed animation lands harder than several.
April 13
Compact Add to Cart Button
Product grids now support a compact icon-overlay Add to Cart button that sits on the product image instead of taking a full-width slot below it. This is the new default and keeps grids cleaner, especially on mobile.
April 13
AI Media Generation in the Carousel
Brands can now generate on-brand product imagery directly from the Media Carousel editor by selecting a variant or style, choosing a theme, and writing an image prompt. Generated images go through an approve or reject review flow before being saved as product media, helping brands fill in lifestyle and hero imagery for SKUs without vendor or studio shoots.
April 7
Free Shipping Success Text Configurable
The free shipping success message in Cart Summary is now fully customizable per-brand. Previously hardcoded, you can now enter your own message in the Layout Editor when "Show Free Shipping Progress" is toggled on. Leave it blank to keep the default.
April 7
Upsell Cards Refresh
Cart page upsell cards have been visually overhauled with a cleaner layout, discount badges that overlay the product image, a column layout on desktop, and larger CTA buttons for improved tap targets and upsell conversion.
April 6
AIS Reddit Outreach Opportunities
Reddit is a major source of AI citations, and the same threads show up across weeks and months in LLM responses. AIS Reddit Outreach Opportunities identifies the specific Reddit threads that AI models consistently cite when answering your tracked prompts, so your team can engage strategically and influence how AI talks about your brand. Available for AIS Enterprise accounts.
April 6
AIS Refresh Flows
LLMs have a recency bias — content that hasn't been updated in roughly 6–7 weeks starts losing AI crawler activity and citations. AIS Refresh Flows automatically detect when your AI-optimized shops are declining and regenerate the content to restore visibility, keeping your brand competitive in AI search without manual effort. Available for AIS Enterprise accounts.
March 2026
March 17
AI Search Opportunities Dashboard
FERMÀT's AI Search engine generates AI-optimized pages and citations are rising across AI search platforms. The Opportunities Dashboard is the next layer — it analyzes prompt trends, competitor citations, and content gaps to deliver prioritized weekly recommendations with auto-generated articles. Go from opportunity to live content in one click. Available for all full-tier AI Search brands with ~4 weeks of prompt history.
March 17
Heatmaps in Behavioral Anomaly Reports Every Behavioral Anomaly Report now includes a Heatmap Evidence section — see exactly where users are clicking (or not clicking) directly within the report. Visually validate rage clicks, dead scrolls, and confusion loops without scrubbing through individual session recordings. Toggle between heatmaps and session recordings in the same view.
March 14
Build Your Own Bundle Updates
Bundle Builder now supports description fields so shoppers can see what's included, direct product page integration so bundles can surface inline on PDPs without a separate funnel, and a series of experience improvements across the creation flow.
March 13
AI Search FAQs & Knowledge Base Access Updated AI Search documentation now covers external knowledge base access, team members without a full FERMÀT login can browse content, view metadata dates, and check funnel approval/rejection status. Plus new FAQs on prompt targeting, ROI measurement, and how AI Search fits alongside Funnels and DPP.
March 6
CSS Customizations & Custom Module Builder
Build entirely new modules with Pierre by describing what you want in plain language, or restyle any existing module using Edit with AI — no code, no dev ticket. Custom modules are saved to your org's library and reusable across every funnel. Available in the funnel editor across all surfaces.
February 2026
February 27
Unified Analytics Dashboard
FERMÀT's analytics have been rebuilt into a single, unified dashboard — bringing together Experiments, Funnel Analytics, and Incremental Impact under one roof. No more jumping between tools: select your funnels, pick your metrics, and get the full picture across CVR, ROAS Lift, experiment comparisons, and ad-level performance, all with shared filters in one view.
February 18
FERMÀT MCP Server (Beta)
Connect Claude AI directly to your FERMÀT data with the new MCP server. Available for Claude Desktop and Claude Code users, you can query funnel performance, analyze campaign data, and get AI-powered insights about your store, no manual exports required. Connect via Claude's Connectors settings using your FERMÀT platform credentials.
February 17
Module Visibility Controls
Show or hide individual funnel modules by device type — mobile, desktop, or both. Control which modules appear on each screen without duplicating your funnel. Works across landers, PDPs, and BDPs.
January 2026
January 7
Interactive Hotspots in DPP Heatmaps
DPP Heatmaps now show interactive hotspots highlighting the areas users click most on your product pages. Each hotspot displays a click count; select it in the side panel to jump to its exact location on the heatmap. Available under DPP → Behaviour Analytics → Heatmaps.
January 5
Scroll Depth in DPP Heatmaps
Track how far visitors scroll through your DPP templates, measured in 5% increments up to 100%. Identify exactly where users drop off so you can optimize layout and section placement. Available under DPP → Behaviour Analytics → Heatmaps → Scroll.
December 2025
December 24
Heatmaps for DPP
Aggregated click heatmaps are now available for DPP product groups used as landing destinations for PLA and DPA campaigns. Filter by time, template, category, device, channel, and campaign to see which layouts drive the most engagement — turning product-group experimentation into data-driven decisions. Available under DPP → Behaviour Analytics → Heatmaps.
December 11
Session Recordings for DPP
Session Recordings are now available inside DPP. Navigate to DPP → Session Recordings to see sessions mapped to each product group, with full context including device, traffic source, destination, template, and behavioral tags like rage clicks. All standard funnel filters apply, plus a new template filter to narrow by DPP template.
November 2025
November 14
Session Recordings
Watch real user behavior across your funnels with replayable session videos. Filter by device, traffic source, user actions (viewed, added to cart, checkout), and UX insights like rage clicks. Available for the last 60 days of sessions, accessible from your Homepage or Funnel Edit page.
November 6
Pierre File Upload Support
Pierre now accepts file uploads to better understand your requests. Attach PDFs, images (JPEG, PNG, WebP) as reference materials when building funnels or bundles. Upload multiple files up to 50MB total to give Pierre the full context needed for more accurate and tailored results.
November 6
Device-Based Traffic Splitting
Split traffic based on device type (mobile vs desktop) to create optimized experiences for each platform. Route visitors to different FERMAT funnels or external destinations based on their device. This FFL routing feature works seamlessly alongside existing geo and weight-based routing options.
October 2025
October 29
Pierre Conversation Management
Directly tag products, bundles, and funnels in your Pierre conversations for more precise AI assistance. Use the plus button to add specific products or funnels to your messages, eliminating guesswork when referencing items in your catalog.
October 15
Pierre Conversation Management
You can now manage multiple conversations with Pierre. Create new chats directly from the sidebar and easily toggle between conversations to keep different projects organized. Rename conversations for easy reference or delete ones you no longer need.
October 3
Pierre AI Updates
Bundle Builder is now integrated into Agent Mode for a seamless workflow. Funnel Builder has been enhanced with BI insights access and web scraping capabilities, allowing you to create funnels directly from Meta ad copy, blog posts, and other web content.
September 2025
September 26
Funnel & Bundle Building with Pierre
Pierre can now automatically create high-converting funnels and intelligent product bundles tailored to your brand and catalog. From funnel layouts to bundle pricing, Pierre speeds up creation from hours to minutes, while ensuring brand consistency and conversion best practices.
September 22
GA4 + Google Ads Data Sync
You can now sync Google Ads performance data alongside GA4, giving you the full picture of your funnel—from ad spend → clicks → on-site behavior → conversions.
September 18
Heatmaps: Clicks & Scroll Depth
You can now track where users click and how far they scroll in your funnels with new Heatmap insights. Easily spot hotspots of interaction and see which sections drive the most engagement—or where users drop off.
September 15
Navigation Bar Update
We've reorganized the left-hand navigation bar to make it easier to explore FERMÀT's growing suite of apps, including Funnels, AI Search, and Pierre. Standard tabs like Media Library and Product Catalog remain consistent across apps, while app-specific tabs (Offers, Links, PDPs) are now grouped within their respective apps.
September 5
GA4 Flow Migration
We've upgraded GA4 syncs to Airbyte for smoother performance, greater reliability, and full visibility into data status—no disruption to your existing funnels.
September 3
Custom Font Styling
Brands can now upload custom fonts and fine-tune typography across all FERMÀT experiences. Configure up to 6 text styles with granular controls for font size, weight, line height, and spacing to ensure perfect brand alignment on every page.