Session Recording allows you to watch video playbacks of real user sessions on your website. Unlike traditional analytics that provide aggregated data, session recordings offer a granular, individual view of the user experience.
What's in this guide:
Session Recordings
Session Recording captures complete user journeys on your website, every scroll, click, and interaction, and turns them into replayable videos. It helps you see exactly how users experience your funnels, going beyond static data points to uncover why they behave the way they do.
Each recording also includes session length and timestamp, allowing teams to correlate engagement duration and timing with conversion or drop-off behavior, adding a temporal layer to behavioral analytics.
Key Capabilities
Capability | Description | Why It’s Useful |
Product-Level Filtering | View sessions based on specific product or bundle pages visited. | Helps brands evaluate product-level engagement and identify top-performing SKUs. |
User Action Filters | Segment sessions by storefront events such as video views, clicks, product viewed/added/removed, or checkout steps started/completed. | Reveals how different interactions drive (or fail to drive) progression through the funnel, exposing optimization opportunities. |
Intention Scoring | Automatically categorizes sessions by purchase intent: Low: landed and dropped off Medium: added to cart; High: initiated checkout). | Surfaces buyer intent directly inside funnels, helping prioritize optimizations. |
How to Set Up
Important: Session Recordings are currently available for Funnels only and will be coming soon for Dynamic Product Pages (DPP).
Log into the FERMÀT platform.
From the Homepage, navigate to Top Funnels to open your funnel list.
Select a funnel to open the Funnel Edit page.
In the top-right corner of the Funnel Edit page, click Session Recordings.
Click any session to start viewing, video playback is off by default.
(Optional) Adjust filters to narrow down sessions.
After selecting the desired filters, click Apply Filters and the session list will refresh to show only matching sessions.
Keep in mind: Session recordings are currently available only for sessions captured within the last 60 days.
Sessions Filter Set Up
Filter Type | Description | Why It’s Useful |
Date Range | Select specific time windows. | Focus on campaign or post-launch periods. |
Device | Desktop / Mobile / Tablet. | Compare experiences across devices. |
Browser | Chrome, Safari, Edge, etc. | Identify browser-specific issues. |
Operating System | Windows, macOS, iOS, Android. | Spot platform-level UX differences. |
Traffic Source | Meta, TikTok, Google, Direct, etc. | Attribute session behavior by acquisition channel. |
Location | Country / Region. | Understand geographic performance. |
Experiment Variant | Control vs Variant. | Evaluate A/B test results visually. |
Session Duration (Min/Max) | Filter by total time spent. | Segment short vs engaged sessions. |
Session Clicks (Min/Max) | Filter by click activity. | Spot passive vs active users. |
Product Pages / Bundles Viewed | PDP, VPS, bundles. | Analyze product-level engagement. |
Intention Scoring | Low / Medium / High intent tiers. | Identify potential buyers vs browsers. |
Campaign & Medium | Paid Social vs Organic vs Direct. | Link behavior to marketing sources. |
UX Insights | Dead clicks, rage clicks, U-turns, excessive scrolling. | Surface friction and usability pain points. |