What are Heatmaps in Behavioral Anomaly Reports?
Behavioral Anomaly Reports automatically detect unusual user behavior patterns across your site, things like excessive scrolling, rage clicks, dead clicks, and confusion loops. Previously, when an anomaly was flagged, you'd need to manually watch session recordings to understand what was actually happening on the page.
Now, every Behavioral Anomaly Report includes a Heatmap Evidence section that shows you exactly where users are and aren't clicking, directly within the report. This means you can visually validate what the anomaly is pointing to without scrubbing through individual session recordings.
The Heatmap Evidence section surfaces specific pages tied to the anomaly, for example, pages with excessive scrolling and rage clicks, pages with deep scrolls but low engagement (suggesting missing CTAs), and confusion loops highlighting UX friction. You can also toggle to the Heatmaps tab alongside session recordings to see the click overlay visually.
How to View Heatmap Evidence in Anomaly Reports
Open a Behavioral Anomaly Report
Navigate to your analytics dashboard and open any behavioral anomaly report. Reports are generated automatically when unusual behavior patterns are detected.Scroll to the Heatmap Evidence section
Below the anomaly summary, you'll find the new Heatmap Evidence section. This section is populated automatically with heatmap data relevant to the detected anomaly.Review the surfaced pages
The report lists specific pages tied to the anomaly, each with a description of the behavior pattern detected — such as excessive scrolling, rage clicks, dead clicks, or confusion loops.Toggle to the Heatmaps tab
Click the Heatmaps tab alongside session recordings to see the full click overlay visualization. This shows you the exact click distribution across the page, making it faster to identify areas of friction.Take action based on findings
Use the heatmap evidence to prioritize UX fixes — add missing CTAs where deep scrolls indicate low engagement, fix navigation elements causing confusion loops, or redesign areas generating rage clicks.
Where It Works
Surface | Supported |
Main Site (DPP) | ✅ |
Dynamic Product Pages | ✅ |
Landers | ✅ |
Product Funnels | ✅ |
Shop Previews | ✅ |
Use Cases
Validating "dead scroll" anomalies on category pages
When the system flags excessive scrolling on a category page like Women's or HSA/FSA-eligible items, the heatmap evidence shows exactly where users scroll deep but don't click — revealing missing CTAs or poor content placement below the fold.
Diagnosing rage click patterns on product pages
If an anomaly detects rage clicks on a product page, the heatmap overlay pinpoints the exact elements users are clicking repeatedly without response — often broken buttons, unclickable images, or confusing navigation elements.
Identifying confusion loops in checkout flows
When users exhibit U-turn behavior (navigating back and forth), the heatmap evidence shows the click patterns that reveal where users get stuck — helping you streamline the path to purchase.
Prioritizing UX fixes across multiple pages
When an anomaly spans multiple pages, the heatmap evidence gives you a ranked view of which pages have the most severe friction, so you can prioritize fixes based on visual evidence rather than guesswork.
FAQs
Does the Heatmap Evidence section appear in all anomaly reports?
Yes, the Heatmap Evidence section is automatically included in all behavioral anomaly reports going forward. It pulls heatmap data for the pages and time periods relevant to each specific anomaly.
How is this different from the standalone Heatmaps feature?
The standalone Heatmaps feature lets you view click data for any page at any time. Heatmap Evidence in anomaly reports is contextual — it automatically surfaces the relevant heatmap data for the specific anomaly being reported, so you don't need to manually navigate to each page.
Can I share the heatmap evidence with my team?
Yes. The anomaly report, including the Heatmap Evidence section, can be viewed by anyone with access to your analytics dashboard. You can share the report link directly.
Does this affect my existing anomaly report settings?
No. The Heatmap Evidence section is an addition to the existing report format. Your anomaly detection thresholds and notification settings remain unchanged.
Does Heatmap Evidence work with session recordings?
Yes. You can toggle between the Heatmaps tab and session recordings within the same report. This lets you see the aggregate click pattern (heatmap) and then drill into individual user sessions for deeper context.