What is the Opportunities Dashboard?
The Opportunities Dashboard is the action layer of FERMÀT's AI Search Commerce Engine. While AI Search tracks your visibility and generates content, the Opportunities Dashboard answers the next question: where else should you be showing up?
It analyzes your citation data, competitor presence, and prompt trends across AI search platforms — ChatGPT, Perplexity, Google AI Overviews, and others — then generates a prioritized list of weekly recommendations. Each recommendation comes with data-backed reasoning and an auto-generated article you can publish immediately.
Before the Opportunities Dashboard, identifying gaps required manually reviewing prompt coverage, comparing competitor citations, and deciding what to create next. Now the system does that analysis for you, every week, and delivers ready-to-publish content alongside each recommendation.
How to Use the Opportunities Dashboard
Navigate to AI Search → Opportunities
Open your FERMÀT dashboard and go to AI Search → Opportunities. You'll see your weekly recommendations sorted by potential impact.Review your recommendations
Each recommendation includes the prompt trends, competitor data, and citation gaps behind it. The system scores opportunities using prompt volume, competitor presence, citation gap size, content feasibility, and estimated impact.Explore the data behind each recommendation
Click into any recommendation to see the full reasoning — which competitors are getting cited, what prompts are trending, and why this opportunity ranks where it does.Generate content in one click
Click "Generate Content" to auto-generate an AI-optimized, shoppable article targeting that opportunity. The article is built from your Brand Voice profile and product catalog.Review, customize, and publish
Review the generated article, make any edits, and publish. Your new content is live and ready for AI models to discover and cite.
Where It Works
Surface | Supported |
AI Search Dashboard | ✅ |
Prompt Tracking | ✅ |
Content Generation | ✅ |
Knowledge Base | ✅ |
Content Aggregator Page | ✅ |
How It Fits Into the AI Search Flywheel
The Opportunities Dashboard completes the AI search commerce loop:
Generate: FERMÀT auto-generates AI-optimized content designed for how AI models evaluate and surface products
Earn: Citations rise across ChatGPT, Perplexity, Google AI Overviews as AI models discover and recommend your content
Discover: The Opportunities Dashboard identifies new prompts, gaps, and competitor openings to target next
Act: Auto-generated articles let you go from insight to live in one click
Repeat: Each cycle makes your brand more visible and more shoppable across AI search
What You'll See in the Dashboard
Weekly recommendations — A prioritized list of the highest-impact opportunities, refreshed each week.
Data and reasoning — Each recommendation shows the prompt trends, competitor data, and citation gaps behind it so you understand why it's being recommended.
Opportunity types — New prompts to target, competitor gaps to exploit, emerging categories to expand into, and content to create.
Auto-generated articles — Every recommendation comes with a ready-to-publish AI-optimized article. Go from insight to live in a single click.
Use Cases
Closing competitor citation gaps
A competitor is consistently cited for prompts like "best sustainable activewear brands" and your brand isn't. The Opportunities Dashboard flags this gap, shows you the competitor data, and generates an article targeting that exact prompt — so you can start earning citations where your competitor currently dominates.
Expanding into adjacent categories
Your brand sells protein powder but AI models don't associate you with broader wellness prompts like "best post-workout recovery routine." The dashboard identifies these high-volume adjacent prompts and generates content that positions your products within them.
Capitalizing on trending prompts
A new prompt trend emerges — say, "best supplements for sleep in 2026" — and your brand has a relevant product but no content targeting it. The dashboard catches the trend early and recommends you create content before competitors fill the gap.
Keeping your content strategy current week over week
Instead of running a manual content audit each quarter, the Opportunities Dashboard delivers a fresh, data-driven action plan every week. Your AI search content strategy stays current without the overhead.
Requirements
Active AI Search subscription (full tier)
~4 weeks of prompt tracking history for first recommendations
Recommendations refresh weekly based on the latest data
FAQs
How are recommendations prioritized?
A scoring model weighs prompt volume, competitor presence, citation gap size, content feasibility, and estimated impact. The highest-scoring opportunities surface at the top each week.
What's the difference between "within FERMÀT" and "external" opportunities?
Within FERMÀT opportunities are actions you can take inside the platform — like generating new AI-optimized articles to host on your domain. External opportunities are prompts or categories where you need to strengthen your broader web presence to earn citations.
How often do recommendations update?
Weekly. Each week, a fresh set of recommendations generates based on the latest prompt and citation data.
Do I need to act on every recommendation?
No. Recommendations are prioritized by impact, so focus on the ones at the top. The system will continue to surface opportunities you haven't acted on if they remain relevant.
Will the Opportunities Dashboard work if I just started AI Search?
You need approximately 4 weeks of prompt tracking history before the system has enough data to generate meaningful recommendations. You'll see your first set of opportunities after that initial period.
Related Resources
Have more questions about AI Search? Check out our comprehensive FAQs on AI Search for answers to common questions about content generation, brand voice, ROI measurement, and more.
New to AI Search? Start with our Setting Up AI Search: Step-by-Step Guide to get up and running.