Overview
august is a human prediction platform powered by Digital Twins of your real customers. Each twin mirrors how one of your actual shoppers behaves, so instead of guessing with a synthetic persona, you can ask the people who actually buy from you what they would do and get answers in seconds.
august launched on July 1, 2026 and lives at getaugust.ai.
Twins are not personas
A persona is assembled from aggregate data and describes an average shopper. An august twin maps to a single real customer and is built from how that person actually behaves with your brand. The answers come from your real buyers, not a model of the average one.
What you can do
Interviews
Ask an individual twin questions one on one. The twin answers the way the real customer would, and highlights the specific memories it is drawing on as it responds.Focus groups
Bring a set of twins together, add stimuli such as concepts, copy, or designs, and run rounds of discussion to pressure-test an idea before you build it.
Teams use august to de-risk decisions, pressure-test concepts, and collect insights instantly, replacing research cycles that used to take weeks of recruiting and scheduling.
How twins work
Built from real behavior. Twins are built from real behavioral session data, not survey answers or demographic assumptions.
Memories. Every interaction the real person has is turned into a memory the twin can recall, each stored with an importance score and the date it occurred.
Reflections. Once a twin has enough related memories, it forms a reflection, a higher-level piece of self-understanding that connects those memories together. Twins draw on both memories and reflections in interviews and focus groups.
Honest by design. Twins push back on overconfident claims rather than agreeing with whatever they are asked. The goal is answers you can trust, not answers you want to hear.
How to get access
If you are a FERMÀT customer, reach out to your FERMÀT team or message us in chat, and we can set up twins built from the behavioral data your storefronts already collect. Everyone else can sign up at getaugust.ai.
FAQs
Are twins the same as personas?
No. Personas describe an average shopper built from aggregate data. Every august twin corresponds to one real customer and is grounded in that person's actual behavior.
Can I import personas I already have?
No. Because each twin corresponds to a real individual, august does not import pre-created personas. That is the opposite of the premise: twins exist so you can ask real people, not invented ones.
What data are twins built from?
Real behavioral session data from your digital experiences. Additional interaction sources are on the roadmap.
Will a twin just agree with me?
No. Twins are deliberately designed to push back on overconfident claims. If your concept has a gap, a twin will tell you.