Analytics & Insights
Understand all of the analytics within FERMÀT
12 articles
Dashboards
Read and act on your funnel, experiment, and incrementality dashboards.
Unified Analytics Dashboard: All Your Analytics in One PlaceLearn how FERMÀT's new unified dashboard brings together Experiments, Funnel Analytics, and Incremental Impact into a single, connected view, no more switching between tools.
Understanding Your Funnel Analytics DashboardLearn how to access and analyze your funnel's performance metrics in the new Analytics Dashboard.
FERMÀT Experiments DashboardThis article demonstrates how to interpret the results of your funnel experiments.
Monitor your performance using FERMÀT's Account Health TrackerLearn how to monitor your brand’s health and boost performance
Commerce Graph (Behavioral Insights)
See how shoppers actually behave with session recordings, heatmaps, and behavioral anomaly reports.
How to Use Session RecordingsSee exactly how shoppers interact with your funnels through video playback and advanced filtering.
Understand your Funnel Performance Using HeatmapsLearn how to use Heatmaps to understand customer behavior and boost your funnel’s performance.
Heatmaps in Behavioral Anomaly Reports: See Exactly Where Users Click When Anomalies Are DetectedLearn how Heatmap Evidence in Behavioral Anomaly Reports helps you visually validate click behavior and UX friction directly within anomaly findings.
Search & Discovery Anomalies: Detect When On-Site Search Fails Your ShoppersLearn how Search & Discovery Anomalies automatically detect search friction — abandoned searches, underperforming high-intent queries, and search loops — so you can fix the experience before revenue is lost.
Measurement & attribution
Reconcile FERMÀT data with GA4, Shopify, and ad platform reporting.
Finding FERMÀT Data in GA4Learn how to identify, filter, and analyze Fermat-attributed sessions and events inside your GA4 property — including URL parameters, event types, and key reports to build.
Why Meta is reporting higher purchases than FERMÀT?Learn how attribution windows and the halo effect create differences in performance reporting between Meta Ads Manager and FERMÀT Analytics.
Beyond MTA: How to Measure What Happens After the Click
Track FERMÀT Orders in ShopifySometimes you want to see the performance of FERMÀT directly in Shopify. In this article we're going to show you how.