What is the Unified Analytics Dashboard?
The Unified Analytics Dashboard consolidates all of FERMÀT's analytics into a single experience. Instead of navigating across separate tools for funnel performance, experiments, and incrementality data, everything now lives under one Overall Dashboard with three integrated tabs: Overview, Experiments, and Incremental Impact.
Funnel Analytics, previously a standalone dashboard, is now embedded directly into the Overall Dashboard. Select up to 8 funnels from the Custom Funnel selector and all tables and metrics update in place — no page changes required.
The result: Overview, experiments, funnel analytics, and incrementality data are now one click apart, sharing the same filters and time ranges across the board.
How to Use the Unified Analytics Dashboard
Open the Overall Dashboard
Navigate to the Analytics section in your FERMÀT workspace. The Overall Dashboard is now your default view, with three tabs at the top: Overview, Experiments, and Incremental Impact.Explore the Experiments tab
Click the Experiments tab to see all live and ended experiments in a single table. Key metrics — CVR, AOV, Revenue per Session, and more — are visible at a glance. Use the metrics dropdown to customize which columns appear in the table.Drill into an experiment
Click any experiment to open a detailed view with side-by-side variant comparisons, funnel performance charts, a time series, product-level breakdown, and a full orders table. Both FERMÀT vs FERMÀT and FERMÀT vs External experiment types are supported.Navigate from Funnels directly into Experiments
When viewing the Experiments tab inside Funnel Analytics, click any experiment row. You'll be taken directly to the new Experiments dashboard tab with all relevant filters pre-selected — no manual setup needed.Review Incremental Impact
Click the Incremental Impact tab to see FERMÀT's aggregate performance lift over external site PDPs. Review sparkline KPI cards (Revenue Lift, CVR Lift, ROAS Lift, CPA Lift, and more) with period-over-period trends, and compare FERMÀT vs External side-by-side in bar charts. Filter by templates, metrics, time range, and channel.Run Funnel Analytics inside the dashboard
From any tab, use the Custom Funnel selector to choose up to 8 funnels. Tables update in place to show Bundles, Ad-Level data (with UTM tracking), Active FFLs, Orders, and new time series metrics including Ad Spend, Revenue (7D), Purchases (7D), and ROAS (7D).
Where It Works
The Unified Analytics Dashboard is an account-level analytics experience, it applies across all funnel types and surfaces you manage in FERMÀT.
Surface / Funnel Type | Supported |
Product Funnels | ✅ |
Landing Pages (Landers) | ✅ |
Product Detail Pages (PDPs) | ✅ |
Bundle Detail Pages (BDPs) | ✅ |
Slug Pages | ✅ |
Shop Previews | ✅ |
Template Previews | ✅ |
FERMÀT vs External Experiments | ✅ |
FERMÀT vs FERMÀT Experiments | ✅ |
Use Cases
Comparing experiment performance across your entire funnel portfolio
Instead of opening each funnel separately to check experiment results, the Experiments tab gives you a single table of every live and ended experiment with key metrics side by side. Quickly spot which variants are winning and prioritize where to act.
Understanding FERMÀT's true revenue impact
The Incremental Impact tab shows the aggregate lift FERMÀT drives over external PDPs — not just raw CVR, but ROAS Lift, CPA Lift, and Revenue Lift with period-over-period trends. Use this to build the business case for expanding FERMÀT across more of your catalog.
Connecting ad spend to funnel performance in one view
With Ad-Level tables now inside the dashboard (including UTM tracking), you can see exactly how individual ad campaigns are driving funnel performance without exporting to a separate tool. Filter by channel and time range to isolate what's working.
Presenting performance to stakeholders without switching tools
The shared filter system across tabs means you can walk a stakeholder through Overview → Experiments → Incremental Impact all in one session with consistent date ranges and funnel selections — no awkward tool-switching mid-presentation.
FAQs
Will my historical experiment data still be available?
Yes. All historical experiment data is available in the new Experiments tab. No data was lost in the migration, you'll see the same results with improved navigation and comparison tools.
What happened to the separate Funnel Analytics dashboard?
Funnel Analytics is now embedded inside the Overall Dashboard. You no longer need to navigate to a separate tool, just use the Custom Funnel selector within the unified dashboard to access all funnel-specific metrics and tables.
When will the old Explo dashboards be removed?
The legacy dashboards on Explo will be removed on Tuesday, March 3. Make sure your team has familiarized themselves with the new dashboard before then.
Does this affect how experiments are set up or how results are attributed?
No. The Unified Analytics Dashboard is a display and navigation change only. Experiment setup, attribution logic, and data collection are unchanged.
Does this work with Pierre and split-testing workflows?
Yes. Both FERMÀT vs FERMÀT and FERMÀT vs External experiment types are fully supported in the new Experiments tab, including side-by-side variant comparisons and the full orders table.