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Understanding Your Funnel Analytics Dashboard
Understanding Your Funnel Analytics Dashboard

Learn how to access and analyze your funnel's performance metrics in the new Analytics Dashboard.

Updated this week

The new Analytics Dashboard gives you a detailed view of your funnel's metrics all in one place. Here's how to access it and make the most of your data!

Accessing the Analytics Dashboard

  1. Navigate to the Funnels page in your FERMÀT dashboard

  2. Hover over any funnel in your list

Click the Analytics button that appears


Funnel Analytics Dashboard

Your Funnel Analytics Dashboard is your command center for monitoring funnel performance. It provides real-time insights into your traffic, conversions, and revenue, helping you make data-driven decisions to optimize your funnel's success. Here's a breakdown of what you'll find:


Remember, regular monitoring of your funnel analytics helps you make data-driven decisions to improve your conversion rates and revenue! 📈

Traffic Overview

  • Sessions: Total number of visitor sessions to your funnel

  • Conversion Rate: Percentage of visitors who completed your desired action

  • Revenue: Total revenue generated through the funnel

Performance Breakdown Track your funnel's performance with detailed metrics:

  • Funnel Views: Total views across all stages

  • PDP Views: Product detail page views

  • Add to Cart: Number of products added to cart

  • Purchases: Completed transactions

Revenue Metrics Monitor your funnel's financial performance:

  • Total Spend: Your advertising investment

  • Revenue per Session: Average revenue generated per visitor

  • Revenue per Order: Average order value

Filtering and Customization

  • Use the metrics selector (+ Add metric) to customize your view

  • Filter by time period using the date range selector

  • Toggle between grid and list views for your data

  • Sort by different metrics to analyze performance

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