Getting users to your funnel is just the start. Understanding what they do once they arrive is where the real insights live.
FERMÀT’s Funnel Heatmaps help you see where customers click, how they engage, and which parts of your funnel may need tweaking.
What’s in this guide
What Are Funnel Heatmaps?
Funnel Heatmaps are visual tools that show where customers are clicking on your funnel pages. This helps you quickly understand how customers are interacting with your funnel in real time, without needing to dig through data tables or click reports.
Color Indicators in Heatmaps:
Red / Orange – High click activity
Green/Blue – Low click activity
These color cues give you a quick visual sense of what’s working — and what might need to move, change, or disappear.
Tip: Heatmaps show data one day at a time. Review multiple days to spot patterns and make informed layout changes.
When to Use Heatmaps
Heatmaps are especially helpful when you want to:
Evaluate funnel performance after a launch
Test a new layout, CTA, or content module
Diagnose drop-offs in conversion
Understand how users engage with your mobile vs. desktop designs
Whether you’re optimizing a single PDP or refining a multi-step funnel, heatmaps help you make informed, user-driven design decisions.
Focus on placing important CTAs, like "Add to Cart" or "Shop Now," in high-click zones for maximum visibility.
Tip: Focus on placing important CTAs, like "Add to Cart" or "Shop Now," in high-click zones for maximum visibility.
How to Use Funnel Heatmaps
Log into your FERMÀT dashboard.
Navigate to the Funnels section.
Select the funnel you want to analyze.
Open the Analytics tab.
Inside the Analytics page, click on the Heatmaps tab.
You’ll see a visual heatmap for that funnel, filtered by a specific day.