FERMÀT

Learn how to identify, filter, and analyze Fermat-attributed sessions and events inside your GA4 property — including URL parameters, event types, and key reports to build.

Finding FERMÀT Data in GA4

Learn how attribution windows and the halo effect create differences in performance reporting between Meta Ads Manager and FERMÀT Analytics.

Why Meta is reporting higher purchases than FERMÀT?

Beyond MTA: How to Measure What Happens After the Click

Sometimes you want to see the performance of FERMÀT directly in Shopify. In this article we're going to show you how.

Track FERMÀT Orders in Shopify

Reconcile FERMÀT data with GA4, Shopify, and ad platform reporting.

Measurement & attribution

Find answers and get help from Intercom Support and Community Experts

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