Measurement & attribution
Reconcile FERMÀT data with GA4, Shopify, and ad platform reporting.
4 articles
- Finding FERMÀT Data in GA4Learn how to identify, filter, and analyze Fermat-attributed sessions and events inside your GA4 property — including URL parameters, event types, and key reports to build.
- Why Meta is reporting higher purchases than FERMÀT?Learn how attribution windows and the halo effect create differences in performance reporting between Meta Ads Manager and FERMÀT Analytics.
- Beyond MTA: How to Measure What Happens After the Click
- Track FERMÀT Orders in ShopifySometimes you want to see the performance of FERMÀT directly in Shopify. In this article we're going to show you how.