Once you’ve created an experiment, they’ll appear in the Experiments view under Analytics → Shop Experiment. Use the Show Filter button to pick a shop, choose an experiment, and set any date range you’d like to focus on.
How is this useful?
Detailed Funnel Analysis - You can see how each stage performs across all variants, including key metrics like conversion rate and revenue per session, helping you spot where potential improvements in the experiment exist.
Product/Bundle Insights - The dashboard shows which products or bundles sell best within each experiment funnel, guiding you to optimize and promote high-performing items.
Reading Experiment Funnel Metrics
When you view an experiment’s analytics, you’ll see a stage-by-stage funnel breakdown for each variant.
In this view, you'll find detailed metrics for each variant—such as conversion rate, average order value, direct revenue, direct GMV, and revenue per session—as well as data on how specific products and bundles perform within each experiment funnel.
Reaching Statistical Significance
In each experiment’s analytics section, you’ll find a statistical significance calculator. You can select the measured metrics you’re interested in to see how close your variants are to reaching statistical significance.