Experimentation & Optimization
Learn about the tools you have at your disposal to experiment and find winning outcomes.
11 articles
Running experiments
Set up, run, and evaluate A/B tests and split destination tests.
- Creating A Funnel ExperimentRun controlled experiments on your live funnels to test meaningful changes beyond simple A/B tests.
- Evaluating a Funnel ExperimentUnderstand how to read results and determine performance across experiment variants.
- Setting Up a Split Destination Test with FERMÀTUse Forever Link split destinations to compare performance between your FERMÀT Funnel and your business-as-usual (BAU) experience.
- Testing A New FERMÀT Funnel vs a BAU PageRun A/B tests with Forever Links to compare a new FERMÀT funnel against your existing BAU (Business-As-Usual) page.
Optimization playbooks
Tested strategies for CRO, AOV, pricing, and what to experiment on next.
- Price Testing in FERMÀTEasily test different prices in your funnels, without touching Shopify. Experiment with actual and compare-at prices at variant level.
- Funnel Experimentation IdeasHere are a few ways that brands are building experiments to get the creative juices flowing.
- Conversion Rate Optimization: Checklist for FERMÀT FunnelsUse this checklist to review underperforming funnels and uncover what’s slowing down conversions.
- How to Increase Average Order Value (AOV) with FERMÀT FunnelsLearn what average order value is, why it matters for funnel performance, and how to increase AOV using FERMAT's optimization features.
- FERMÀT Funnel Best PracticesYou're new to building funnels and want to know where to start. You're in the right place to learn the basic strategies of Funnel Building.
- For Brands Creating High-Converting Beauty ExperiencesA Practical Guide to Winning Online with Beauty Ecommerce
- Navigating Tariff Changes: 4 Strategies E-Commerce Brands Can Test Now