Experimentation & Optimization
Learn about the tools you have at your disposal to experiment and find winning outcomes.
11 articles
Running experiments
Set up, run, and evaluate A/B tests and split destination tests.
Creating A Funnel ExperimentRun controlled experiments on your live funnels to test meaningful changes beyond simple A/B tests.
Evaluating a Funnel ExperimentUnderstand how to read results and determine performance across experiment variants.
Setting Up a Split Destination Test with FERMÀTUse Forever Link split destinations to compare performance between your FERMÀT Funnel and your business-as-usual (BAU) experience.
Testing A New FERMÀT Funnel vs a BAU PageRun A/B tests with Forever Links to compare a new FERMÀT funnel against your existing BAU (Business-As-Usual) page.
Optimization playbooks
Tested strategies for CRO, AOV, pricing, and what to experiment on next.
Price Testing in FERMÀTEasily test different prices in your funnels, without touching Shopify. Experiment with actual and compare-at prices at variant level.
Funnel Experimentation IdeasHere are a few ways that brands are building experiments to get the creative juices flowing.
Conversion Rate Optimization: Checklist for FERMÀT FunnelsUse this checklist to review underperforming funnels and uncover what’s slowing down conversions.
How to Increase Average Order Value (AOV) with FERMÀT FunnelsLearn what average order value is, why it matters for funnel performance, and how to increase AOV using FERMAT's optimization features.
FERMÀT Funnel Best PracticesYou're new to building funnels and want to know where to start. You're in the right place to learn the basic strategies of Funnel Building.
For Brands Creating High-Converting Beauty ExperiencesA Practical Guide to Winning Online with Beauty Ecommerce
Navigating Tariff Changes: 4 Strategies E-Commerce Brands Can Test Now