Average Order Value (AOV) is one of the most critical metrics for measuring funnel success. While conversion rate gets most of the attention, AOV directly impacts your revenue per session and overall funnel profitability. This guide shows you proven strategies to boost AOV using FERMAT's powerful funnel building tools.
What's in this guide
What is Average Order Value and Why It Matters for Funnels
Average Order Value (AOV) is the average monetary amount customers spend each time they complete a purchase through your funnel.
Formula for Average Order Value:
AOV = Total Revenue ÷ Number of Orders
Why AOV Matters for Funnel Performance:
Revenue Optimization: Higher AOV means more revenue from the same traffic without increasing ad spend
Improved ROAS: Better return on ad spend when customers purchase more per transaction
Funnel Efficiency: Maximizes the value of each visitor who converts through your funnel
Scalability: Higher AOV provides more room for increased customer acquisition costs
How FERMAT Funnels Impact AOV
FERMAT funnels are uniquely positioned to increase AOV because they give you complete control over the post-click experience. Unlike traditional landing pages that send traffic to your main site, FERMAT keeps customers in an optimized conversion environment.
Key AOV Advantages with FERMAT:
Customizable Product Merchandising: Control exactly how products are presented and bundled
Strategic Upselling: Use AI-driven product recommendations and custom offers
Conversion-Optimized Experience: Keep customers engaged without external distractions
Advanced Offer Management: Create complex promotional strategies without code
9 Proven Strategies to Increase AOV in Your FERMAT Funnels
1. Product Bundling and Cross-selling
What it does: Groups related or complementary products together at a discounted price to increase perceived value.
How to implement in FERMAT:
Use the Bundle Builder to create product combinations
Group products mentioned by influencers or in ads
Create themed bundles (e.g., "Complete Skincare Routine")
Set strategic bundle pricing with automatic discounts
Bundle types that work best:
Complementary products (camera + lens + tripod)
Tiered value bundles (good/better/best options)
Quantity bundles (buy more, save more)
Curated collections (seasonal or themed products)
2. Strategic Upselling with Product Recommendations
What it does: Suggests higher-value versions or add-ons when customers are ready to purchase.
How to implement in FERMAT:
Configure Upsell Settings with AI-driven recommendations
Use Magic Modules to automatically suggest frequently bought together items
Customize upsell messaging to match your brand voice
Map upsells by variant, size, or other product options
3. Buy More Save More Offers
What it does: Creates tiered discounts that incentivize larger purchases.
How to implement in FERMAT:
Create Buy More Save More offers in the Offers section
Set quantity or dollar-based tiers
Use compelling discount tags to explain savings
Display progress indicators showing next tier benefits
Example structure:
Spend $50: Save 10%
Spend $100: Save 20%
Spend $150: Save 25%
4. Gift with Purchase Promotions
What it does: Adds perceived value by including free items at certain spend thresholds.
How to implement in FERMAT:
Set up Gift with Purchase offers with specific spend requirements
Choose attractive gift items that complement main products
Clearly communicate the offer value throughout the funnel
Use gift promotions to clear inventory while boosting AOV
5. Free Shipping Thresholds
What it does: Encourages customers to add more items to qualify for free shipping.
How to implement in FERMAT:
Configure Free Shipping settings in Shop Defaults
Set thresholds slightly above your current AOV
Display progress bars showing how much more to spend
Apply to both one-time and subscription purchases
6. Subscription Upselling
What it does: Offers recurring purchase options that increase lifetime value and immediate AOV through subscription discounts.
How to implement in FERMAT:
Enable Subscription Options in your funnels
Highlight subscription savings and convenience
Use custom subscription messaging
Offer subscription-only bundles or exclusive products
7. Product Grid Optimization
What it does: Strategic product placement to guide customers toward higher-value items.
How to implement in FERMAT:
Use Categorized Product Grids to organize large catalogs
Place higher-value items prominently
Create collections that encourage multiple purchases
Use Magic Product Grid to automatically recommend complementary items
8. Virtual Products for Personalized Experiences
What it does: Creates customized product presentations for different audiences or ad campaigns.
How to implement in FERMAT:
Create Virtual Products (product clones) for different personas
Customize descriptions, images, and positioning for each audience
Match funnel content to specific ad campaigns
Test different presentations of the same product
9. Advanced Offer Stacking
What it does: Combines multiple promotions strategically to maximize order value.
How to implement in FERMAT:
Understand Offer Stacking rules to combine promotions effectively
Layer gift with purchase and percentage discounts
Use different offer types that complement each other
Test combinations to find optimal promotion mixes
Advanced FERMAT Features for AOV Optimization
Analytics and Performance Tracking
Monitor your AOV improvements using FERMAT's analytics:
Track Average Order Value in funnel analytics
Compare AOV across different funnel variants
Use Experiments Dashboard to test AOV strategies
Monitor Revenue per Session improvements
A/B Testing for AOV
Test different AOV strategies systematically:
Create Funnel Experiments comparing bundle vs. individual products
Test different upsell placements and messaging
Compare offer types and discount structures
Use Statistical Significance calculator to validate results
Funnel Optimization Best Practices
Start with high-converting funnels: Focus AOV efforts on funnels that already convert well
Test incrementally: Change one element at a time to understand impact
Consider mobile experience: Over 90% of FERMAT sessions are mobile
Match ad content: Ensure funnel offers align with ad promises
Measuring Success
Track these key metrics to evaluate your AOV improvements:
Average Order Value: Primary metric for success
Revenue per Session: Shows overall funnel value improvement
Conversion Rate: Ensure AOV efforts don't hurt conversions
Bundle Attachment Rate: Percentage of orders including bundles
Upsell Success Rate: How often upsells are accepted
Getting Started with AOV Optimization
Audit Current Performance: Review your current AOV in FERMAT Analytics
Identify Top Opportunities: Start with high-traffic, well-converting funnels
Choose Initial Strategy: Begin with bundling or free shipping thresholds
Implement and Test: Use FERMAT's experiment tools to validate changes
Scale Successful Tactics: Apply winning strategies across more funnels
Conclusion
Increasing Average Order Value is one of the most effective ways to improve funnel profitability without increasing traffic costs. FERMAT's advanced funnel building capabilities give you unprecedented control over the customer experience, making it easier than ever to implement sophisticated AOV strategies.
The key to success is systematic testing and optimization. Start with one or two strategies that align with your product catalog and customer behavior, then expand based on results. With FERMAT's powerful tools for bundling, upselling, and offer management, you can create compelling experiences that naturally encourage higher-value purchases.
Remember: the best AOV strategy is one that provides genuine value to your customers while supporting your business goals. Focus on creating win-win scenarios where customers get more value and you achieve higher order values.