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Evaluating a Funnel Experiment
Evaluating a Funnel Experiment

In this article we will be showing you how to read the results of your funnel experiments.

Updated this week

Once you have built experiments, they will begin to populate the Experiments view. You can get there from the left-hand nav bar.

This view will show you active and ended experiments. You can get to the results of any experiment by clicking the analytics button on the right-hand side of the description.

You can also search for older experiments in the search bar.


Reading Experiment Funnel Metrics

When you navigate to the analytics of an experiment you will be shown the funnel breakdown for each stage across all variants.

From this view, you will also be able to see specific metrics for each including:

  • Conversion Rate

  • Average Order Value

  • Direct Revenue

  • Direct GMV

  • Revenue Per Session

  • More

You will also see how specific products and bundles are selling within each experiment funnel.

Reaching Statistical Significance

For each experiment's analytics' you will have a statistical significance calculator. You can use this to select what measured metrics you care about and understand how close (or far away) it is from reaching statistical significance.


🔥 Want inspiration on the types of experiments you can run? Check out our experimentation strategy guide.

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