Dear Valued Partners,
As you've likely heard, recent tariff announcements have created uncertainty for e-commerce businesses sourcing products from overseas. At FERMÀT, we understand these changes can significantly impact your business operations, pricing strategies, and overall profitability.
We want to assure you that we're here to support you through this volatile period. While the situation continues to evolve, we believe FERMÀT's testing capabilities can help you quickly adapt your strategies to protect margins and maintain customer relationships during this challenging time.
We're creating a destination hub with FAQs, resources, and partner recommendations to help you navigate this situation. Whether you need supply chain support, financial advice, or accounting help, we're here to make this less difficult for you.
Additionally our team is available to discuss strategies and how they can be implemented for your specific business needs. We understand this is a challenging situation, and we're committed to supporting you through it.
Here are four high-impact strategies you can start testing with FERMÀT today:
These strategies are designed to help brands stay proactive, resilient, and growth-minded—even in the face of change. While market conditions may shift, the opportunity to adapt, experiment, and lead remains firmly within reach. With FERMÀT, brands can move quickly, test confidently, and uncover new paths to performance without disrupting their core operations.
Price Testing & Offer Optimization
What's changing: Tariffs will likely compress margins on imported goods, requiring brands to rethink their pricing and discount strategies.
How FERMÀT helps: Our platform enables you to quickly test different price points and discount levels without disrupting your main site operations.
Strategic approaches:
Test different discount levels (10% vs. 30%) to discover if you're unnecessarily sacrificing margin
Shift focus from conversion rate to revenue per session or profit per session metrics
Implement strategic offer testing similar to Black Friday tactics (high-value bundling, tiered thresholds)
Reserve deepest discounts for new customer acquisition, not loyal customers who value exclusivity over discounts
Try this: Use FERMÀT to create targeted experiences with different pricing strategies and measure which preserves margins while maintaining acceptable conversion rates.
Subscription Strategy & Price Transparency
What's changing: Uncertainty around future inventory costs makes locking in customer value more important than ever.
How FERMÀT helps: Test subscription-focused strategies and transparent price communication approaches.
Strategic approaches:
Test removing one-time purchase options to encourage subscription sign-ups
Implement "grandfather pricing" where customers can lock in current rates before tariff-related increases
Addressing potential tariffs directly in marketing, creating urgency while maintaining transparency
Test messaging around price increases to find the most effective customer communication
Try this: Create a FERMÀT test comparing standard PDPs against subscription-only options with messaging about locking in pre-tariff pricing.
Lifecycle Marketing Enhancement
What's changing: With compressed margins, paid acquisition becomes more expensive relative to return, making existing customer relationships more valuable.
How FERMÀT helps: Support audience segmentation and opt-in strategies that fuel your lifecycle marketing efforts.
Strategic approaches:
Shift focus from scaling through paid advertising to maximizing value from existing customers
Implement personalized email and SMS strategies based on customer behavior and preferences
Use two-way SMS strategies to create custom funnels based on customer responses
Extend consideration timelines through nurture sequences rather than pushing for immediate conversion
Try this: Use FERMÀT to test different opt-in incentives and audience segmentation approaches that can feed your lifecycle marketing programs.
Audience Segmentation & Tiered Pricing
What's changing: Different customer segments have varying price sensitivity and value perception, especially during economic uncertainty. Implement tiered pricing strategies similar to how movie theaters price tickets differently for various audiences
How FERMÀT helps: Test segment-specific experiences and pricing strategies.
Strategic approaches:
Create unique discount funnels for different audience segments (Consider unique approaches for healthcare workers, teachers, military, vs students, etc…)
Test different value propositions for different segments rather than one-size-fits-all messaging
Focus premium offerings on less price-sensitive segments while creating value-oriented options for price-conscious customers
Try this: Use FERMÀT to create and test segment-specific landing pages with tailored offers and messaging.