Small optimizations are tested, and strategic hypotheses are done as experiments.
In this article, we're going to show you how to set up, launch, and evaluate the results of a FERMÀT Experiment.
Creating a New Experiment
To create a new experiment you will first need to a live funnel. If you need help building your first funnel check out our guide.
To create a new experiment navigate to a specific shop/funnel that will be the control for your experiment (the unchanged page). From within that shop/funnel navigate to the experiments tab in the top right of the screen.
Click
Create Experiment
2. Give your experiment a name and a specific description as to what you are testing.
🔥 This title and description will differentiate this experiment from other active ones. Be SPECIFIC with what you are testing or what you are hoping to achieve
3. Add variants to the experiment
🔥 You can have as many variants as you need. Remember that the more you add, the longer it will take to reach statistical significance.
4. Choose to create the new variant by cloning the existing or by cloning another.
5. To make edits to the control or the variant, select the drop-down in the upper right above the preview or the edit button next to the variant in the traffic allocation
6. When you are ready to launch the experiment, click Launch in the upper right-hand corner
You have now launched an experiment.
For ideas on how you can set up an experiment check out experimentation strategy tips.
If you need help understanding the results of an experiment, visit this guide here.