Optimization playbooks
Tested strategies for CRO, AOV, pricing, and what to experiment on next.
7 articles
- Price Testing in FERMÀTEasily test different prices in your funnels, without touching Shopify. Experiment with actual and compare-at prices at variant level.
- Funnel Experimentation IdeasHere are a few ways that brands are building experiments to get the creative juices flowing.
- Conversion Rate Optimization: Checklist for FERMÀT FunnelsUse this checklist to review underperforming funnels and uncover what’s slowing down conversions.
- How to Increase Average Order Value (AOV) with FERMÀT FunnelsLearn what average order value is, why it matters for funnel performance, and how to increase AOV using FERMAT's optimization features.
- FERMÀT Funnel Best PracticesYou're new to building funnels and want to know where to start. You're in the right place to learn the basic strategies of Funnel Building.
- For Brands Creating High-Converting Beauty ExperiencesA Practical Guide to Winning Online with Beauty Ecommerce
- Navigating Tariff Changes: 4 Strategies E-Commerce Brands Can Test Now
