Optimization playbooks
Tested strategies for CRO, AOV, pricing, and what to experiment on next.
7 articles
Price Testing in FERMÀTEasily test different prices in your funnels, without touching Shopify. Experiment with actual and compare-at prices at variant level.
Funnel Experimentation IdeasHere are a few ways that brands are building experiments to get the creative juices flowing.
Conversion Rate Optimization: Checklist for FERMÀT FunnelsUse this checklist to review underperforming funnels and uncover what’s slowing down conversions.
How to Increase Average Order Value (AOV) with FERMÀT FunnelsLearn what average order value is, why it matters for funnel performance, and how to increase AOV using FERMAT's optimization features.
FERMÀT Funnel Best PracticesYou're new to building funnels and want to know where to start. You're in the right place to learn the basic strategies of Funnel Building.
For Brands Creating High-Converting Beauty ExperiencesA Practical Guide to Winning Online with Beauty Ecommerce
Navigating Tariff Changes: 4 Strategies E-Commerce Brands Can Test Now
