This guide will walk you through how to use the Products section in FERMÀT — including how to manage products, create bundles, and understand how to customize and organize your product catalog for shopping experiences.
What is the Product section in FERMÀT for?
FERMÀT connects directly to your Shopify catalog, making it easy to:
Feature products in Funnels
Group items into promotional Bundles
Customize product display in landing pages and PDPs
Once connected, FERMÀT automatically imports all products, variants, and images — so you can immediately start bundling and merchandising.
Tip: Keep your Shopify catalog up to date before connecting to ensure all new products and variants sync seamlessly.
Managing Products in FERMÀT:
All products are managed in the Products section of the platform. Once your store is connected, you can:
View all products and bundles
Filter by Standard, Virtual, or Bundle types
Add new Bundles
You can also search by name, SKU, or ID to quickly find what you need.
Tip: Bundles appear with a "BUNDLE" tag so they're easy to identify.
Filter by Product Type
This dropdown lets you segment your product catalog into three types:
Standard
These are core products pulled directly from your Shopify catalog, typically 1:1 with what’s live on your PDPs.
Ideal for hero SKUs, top sellers, or products you want to feature in single-product landing pages or retargeting funnels.
Virtual
These are custom, non-physical or meta products created within FERMÀT. They might not exist in Shopify but are used for presentation or offer testing. Some examples could include:
“Free Gift” placeholders
Loyalty rewards
Free trial items
Invisible upsells (e.g. auto-added items at checkout)
Bundles
These are grouped product experiences, built by combining Standard and/or Virtual products into a single merchandised offer. Some examples could include:
“Starter Kit”
“Complete Routine”
“Mother’s Day Gift Set”
Tip: click here to view the how-to build a bundle with examples!