FERMÀT’s PDP Versions feature lets you design, test, and optimize different versions of your Product Detail Pages (PDPs) without duplicating products in your catalog. This unlocks flexible experimentation and tailored customer experiences across campaigns, channels, and offers.
What's in this guide:
Introducing PDP Versions
Each product begins with a single Core PDP, providing a consistent starting point. PDP Versions expand on this foundation, giving brands the flexibility to create tailored experiences and optimize every stage of the funnel.
With PDP Versions, brands can unlock new ways to manage and optimize their product pages, in three ways:
Simplified Creation
Easily create additional PDP versions from your Core PDP with just a few clicks. You don’t need to duplicate products or set up entirely new listings, saving time and reducing catalog clutter.
Centralized Control
Keep core product details like titles, pricing, and descriptions consistent across all PDP versions. Any updates you make to the main product information can be quickly propagated to all linked versions.
Dynamic Versioning
Tailor each PDP version for a specific audience, channel, or campaign. You can customize layouts, update messaging, adjust selling plans, or show different variants, without affecting your main product page.
How To Create and Manage a PDP Version
You can create multiple PDP Versions for any product to test different layouts, messaging, or purchase options. Follow these steps to get started:
View Existing PDP Versions
Go to the Products tab in your dashboard.
Click on the product you want to edit.
At the top left, just under the product name, you’ll see a dropdown showing all PDP versions linked to this product.
By default, every product includes a Core PDP.
Pro Tip: Keep your Core PDP updated with all product details, this makes it easier to create complete new versions later.
Create a New PDP Version
Open the dropdown menu to see all your current PDP versions.
Click Create new PDP.
Your new PDP version is now ready to customize.
This creates a copy of your Core PDP so you don’t have to start from scratch.
Customize Layout and Settings
You can edit both the layout and the settings for each PDP Version. Changes you make here only apply to this version unless you choose to apply them to others.
Layout Changes: | Settings Changes: |
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Actions in the PDP Version Menu
From the version dropdown menu, you can:
Set as Default: This makes the PDP auto-selected when you add the product to funnels, offers, or bundles. You can always change this later.
Duplicate: Make a copy of this PDP version to use as a starting point for another variation.
Rename: Give the PDP version a clear, descriptive name so you can easily find it later.
Delete: Soft-delete a PDP version you no longer need.
Keeping PDP Versions in Sync
Whenever you make changes to your product’s settings, like updating prices, purchase options, or variant details, you can choose to apply those updates to all other PDP Versions for that product.
This helps you keep everything consistent without having to update each version manually.
Important: Applying updates will replace any existing settings in the selected PDP Versions. Be sure you want the changes to carry over before confirming.
Using PDP Versions Across Funnels and Offers
There are three main ways PDP Versions are applied when you merchandise products:
Selecting PDP Versions in Funnels
The table below explains how PDP Versions work when you’re adding products to funnels:
Action or Condition | What Happens |
Adding a product to a funnel
| You’ll select which PDP Version to display in the funnel. |
If a default PDP Version exists | It will be auto-selected automatically. |
If no default PDP Version exists | The Core PDP will be used by default. |
Before saving the funnel | You can change the PDP Version in the dropdown. |
Using the product in multiple modules
| The same PDP Version must be used across all modules in that funnel. Changing it in one module will update it everywhere automatically. |
After saving the Offer | You can edit the PDP Version from the Offer configuration |
Important: FERMÀT auto-selects any PDP Version you’ve already used for that product in the funnel to keep things consistent.
Selecting a PDP Version in Offers
When you set up an Offer, such as an Amount Off, Gift with Purchase, or other promotion, you’ll choose which PDP Version(s) to display for each product.
Products in an Offer can be linked as:
Thresholds: Minimum quantity or spend required to qualify for the Offer.
Targets: The product that will be gifted or discounted.
The table below explains how PDP Versions behave when you configure products inside Offers, including selection, restrictions, and compatibility with funnels:
Action or Condition | What Happens |
Selecting PDP Versions
| When selecting products for an Offer, you will choose which PDP Version(s) to leverage. You can select one or multiple PDP Versions. |
Restrictions on Purchase Type
| PDP Versions may be disabled if they don’t support the Offer’s Purchase Type (e.g., subscriptions only). |
Compatibility with Funnels | The PDP Versions selected in the Offer must match those used in the funnel for the Offer to work. |
Conflict Example:
If your Offer is set to apply only to subscriptions, and a PDP Version does not have subscription options enabled, that PDP Version won’t be available for selection.
Reminder: FERMÀT will display a clear warning when you link the Offer to the funnel so you can resolve the conflict before publishing.
Automatic PDP Version Selection
In some situations, you won’t be able to choose a PDP Version manually. Instead, FERMÀT will automatically apply a version based on preset rules.
This happens in two main cases:
Upsells
When a product is shown as an Upsell in the upsell carousel, the PDP Version is automatically selected based on the following rules:
Condition | Which PDP Version is Used |
The product is merchandised in the funnel | The same PDP Version selected in the funnel |
The product is not merchandised in the funnel | The default PDP Version |
No default PDP Version is set | The Core PDP |
Gifts with Purchase
When a Gift SKU is included as part of a Gift with Purchase Offer, and that SKU is also merchandised in the funnel:
FERMÀT will always use the PDP Version from the funnel.
This applies even if you selected a different PDP Version when you created the Offer.