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Connecting FERMAT and TikTok

Learn how to connect TikTok to FERMAT and grant our team the appropriate access

Updated this week

Here's how to connect your TikTok account to FERMÀT.

1. Add Your TikTok Pixel

Navigate to the settings section of FERMÀT and add your TikTok pixel to the manage integrations section of the app.

If you already have a pixel follow the onscreen prompts:

  • Login to your TikTok Business Center admin account

  • Under the Users section, click Partner

  • Click Add Partners

  • Enter Fermat‘s TikTok Business Center account ID - 7130384269922402306

  • Click Next

  • Assign a role to Fermat, select Ad Accounts and Assets

  • Click Confirm

2. That's it

You can now use FERMAT links in your TikTok ads and the results will be pulled into our platform.

💡 TikTok Setup Tip

If you are using a Smart Ad group inside of TikTok you are only allowed to use a single URL for the destination. If you use a FERMÀT Forever Link for these Smart Ad groups you can have the traffic split between two destinations and even adjust the destination on the fly without logging into TikTok or messing with the ad set

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