FERMÀT makes it easy to integrate your ad and analytics platforms so you can track funnel performance end-to-end. These integrations help centralize metrics and improve visibility into how your marketing efforts translate into revenue.
Each integration is configured under your Settings → Manage Integrations panel. Once connected, data syncs directly to your FERMÀT environment.
What’s in this guide:
Supported Integrations
FERMÀT currently supports direct integrations with:
Meta (Facebook)
TikTok
Google Analytics / Google Ads
Klaviyo
Shopify
Northbeam
Triple Whale
Converge
Blotout
Elevar
AppLovin
Each tool requires a one-time setup via your account’s Manage Integrations tab.
How to Connect
To connect any tool, follow these steps:
Go to Settings in the left-hand menu
Click Manage Integrations
Select the tool (e.g., Facebook, Google, Klaviyo)
Click Add Pixel or Edit Connection
Follow the guided steps to complete the setup
You’ll find toggles, inputs for IDs (e.g., GA4 Measurement ID), and authentication prompts based on the tool.
Platform-Specific Setup Docs
For full instructions on how to configure each integration, refer to the following:
Additional Considerations
Pixels and tags are automatically embedded across your FERMÀT storefronts once connected
Some tools (e.g., Northbeam, Triple Whale) may require additional setup by your account team
Apple Pay purchases may impact event tracking visibility in some third-party tools