In this article we will be explaining how you connect your FERMÀT account to your Google tools. This will include Google Ads, your GA Pixel, and Google Analytics.
Before continuing - For FERMAT to function properly with Google Ads you must connect FERMAT to a subdomain of your primary brand domain. More on that here.
Google Ads Account Access
This access will ensure that your account manager can monitor and make suggestions for future improvements. To grant our team access follow these steps.
Provide your Google Ads account ID to your account manager. You can find this ID in the top right next to your avatar in Google Ads
FERMÀT will request access to your Google Ads account once the ID is provided. An admin of your Ads account will need to accept the request
GA Pixel and Conversion Goals
In order for FERMÀT to track conversions successfully we will need you to add your ID in the platforms settings of FERMÀT. Navigate to settings and then manage pixels.
Important - If you use different identifiers for Google Analytics and Google Ads, please make our team ware and provide the Ads specific identifier to your account manager.
To track conversions please provide your conversion event to your account manager.
gtag('event', 'conversion', {
'send_to': 'AW-867740947/9swNCKyfuowBEJPa4p0D',
});
Google Analytics Access
By granting the team access to Google Analytics you ensure that we are always able to see what is and isn't working. With this access we can make and suggest the right optimizations for your specific circumstances.
Here's how to invite FERMÀT to your GA account:
Login to Google Analytics
Go to "Admin" within your primary property
Click
Property Access ManagementClick the plus icon to add a user
Enter the email address
[email protected]Click Add
If you need additional help adding a user, Google has a fantastic guide on it here.
Reminders
Integrating Google Ads in this way is only possible when you have FERMÀT connected to a subdomain. You can learn more about connecting to a subdomain here.