FERMÀT

Here's how to connect X (Twitter) to FERMÀT

1. Share X ads account access with FERMAT

Visit <a href="http://ads.twitter.com/" target="_blank" rel="nofollow noopener noreferrer">ads.twitter.com</a> and click on the top right menu

- Visit <a href="http://ads.twitter.com/" target="_blank" rel="nofollow noopener noreferrer">ads.twitter.com</a> and click on the top right menu
- Click on “Edit access to account”

Type <code>@fermatcommerce</code> and select the FERMAT handle.

- Type <code>@fermatcommerce</code> and select the FERMAT handle.
- Change the role to “Ad Manager”
- Save Changes

2. Make sure pixel and conversion events are configured

See <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Generating%20the%20Pixel%20and%20creating%20events" target="_blank" rel="nofollow noopener noreferrer">X documentation</a> to locate and add the pixel code to your website

- If you use a 3rd party pixel manager, they may have specific instructions.
  - <a href="https://docs.getelevar.com/docs/how-to-implement-twitter-pixelweb-tracking-via-google-tag-manager" target="_blank" rel="nofollow noopener noreferrer">Elevar</a>

<a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Note%3A%20Advertisers%20creating,Purchase" target="_blank" rel="nofollow noopener noreferrer">X recommends</a> that e-commerce brands implement the following events:

- Page View
- Content View
- Add to Cart
- Purchase

When you create each event, select the corresponding pre-built event from the dropdown (named the same or similar)

Select the option to configure the event in code instead of based on url

- See <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Generating%20the%20Pixel%20and%20creating%20events" target="_blank" rel="nofollow noopener noreferrer">X documentation</a> to locate and add the pixel code to your website
  - If you use a 3rd party pixel manager, they may have specific instructions.
    - <a href="https://docs.getelevar.com/docs/how-to-implement-twitter-pixelweb-tracking-via-google-tag-manager" target="_blank" rel="nofollow noopener noreferrer">Elevar</a>
- <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Note%3A%20Advertisers%20creating,Purchase" target="_blank" rel="nofollow noopener noreferrer">X recommends</a> that e-commerce brands implement the following events:
  - Page View
  - Content View
  - Add to Cart
  - Purchase
- When you create each event, select the corresponding pre-built event from the dropdown (named the same or similar)
- Leave the default tracking windows
- Select the option to configure the event in code instead of based on url