The Shop Dashboard provides detailed performance analytics for a specific FERMÀT-powered shop. From in-unit conversions to ad spend and ROAS, it helps you evaluate what’s driving results—and where there’s room to improve.
What’s in this guide:
Why the Shop Dashboard matters
This dashboard helps you assess how each shop is performing over a selected date range. It’s especially useful for:
Monitoring shop-specific KPIs like in-unit revenue and AOV
Identifying drop-offs across the purchase funnel
Evaluating individual product or bundle performance
Measuring ad efficiency at the creative level
You can also filter by funnel or date range to refine your view.
Where to find it
From your FERMÀT workspace, go to:
Funnels > Analytics – Funnel
Then select a shop and date range to view its dashboard.
Reviewing shop-level metrics
At the top of the dashboard, you’ll see Shop Metrics (In-unit) for the selected funnel and time range:
In-unit Revenue
Average Order Value (AOV)
Conversion Rate
Subscription %
Each card includes percent change from the previous period, plus sparkline trends to help spot spikes or dips.
Below that, you’ll find the Purchase Funnel Metrics, a visualization that shows how users progress from impressions to completed checkouts. This includes:
Impressions
Product Clicks
Products Added
Checkout Started
Checkout Completed
This helps you pinpoint exactly where customers drop off in the funnel journey.
Exploring product purchase insights
Scroll down to view the Products Purchased section. This table shows every product or bundle purchased through the selected shop’s funnels, including:
Product Name
In-unit Purchases
In-unit Revenue
Subscription %
Apple Pay %
Use this section to:
Spot high-performing SKUs
Identify which products convert with subscriptions
See which products are often purchased via Apple Pay
Analyzing ad channel performance
The Ad Channel Metrics section shows paid performance for the shop based on connected ad channels (e.g. Meta, TikTok).
Key KPIs include:
Purchase Value
Ad Spend
ROAS (Return on Ad Spend)
CPA (Cost per Acquisition)
You’ll also find a Creative-Level Breakdown, which includes:
Ad Name
Campaign + Ad Set
Spend, Revenue, ROAS
Total Purchases
CPA
Shop Views
In-unit Revenue
This section allows you to compare how each ad creative is performing when paired with your funnel experience.
Note: To ensure accurate ad attribution, use UTM-tagged links or copy a Forever Link from within FERMÀT.
Exporting and sharing data
To share insights with your team or export results:
Click the Share Dashboard button in the top-right corner
Choose to download in pdf/image or send on email as pdf/image
This makes it easy to support reporting workflows or collaborate with other teams.
