FERMÀT gathers extensive data and provides multiple analytics dashboards to monitor various performance metrics.
How is it useful?
Centralized Funnel Insights - It gives you a single place to view and track all funnel data—site visits, conversions, and revenue—helping you spot performance trends quickly.
Experiment Tracking & Analysis - You can run A/B tests and incrementality studies, then monitor crucial KPIs (like CVR and AOV) to identify winning variants with statistical confidence.
Actionable Optimization - By highlighting which funnels, products, or bundles deliver the strongest results, it guides you in reallocating budgets and refining strategies for better outcomes.
Types of Dashboards
Overall FERMÀT Dashboard
This dashboard offers a comprehensive view of your funnel performance, displaying essential metrics like total funnels created, revenue, CVR, AOV, and other key insights at a glance.
For a deeper dive, check out the full article.
Shop Dashboard
This dashboard provides shop-level insights for your selected shop and date range, showing key metrics such as visits, in-unit revenue, in-unit GMV, AOV, CVR, and a funnel visualization.
For a deeper dive, check out the full article.
Forever Link Experiment
This dashboard displays data from a FERMÀT vs. Landing Page experiment, highlighting comparison metrics like CVR lift and revenue lift, along with a comprehensive table of all metrics tracked in the Forever Link Experiment.
For a deeper dive, check out the full article.
Shop Experiment
This dashboard displays data from experiments comparing two or more funnel versions, featuring visual comparisons of key metrics like CVR, AOV, and revenue.
For a deeper dive, check out the full article.
Incrementality Report
This dashboard estimates the incremental revenue and purchases FERMÀT generates, tracking metrics such as in-unit revenue lift and CPA lift. By comparing performance to a non-FERMÀT landing page, it uncovers the incremental impact of your ad spend and highlights opportunities for further optimization and reallocation.
For a deeper dive, check out the full article.
