FERMÀT provides powerful analytics dashboards to help you track funnel performance, compare test variants, and measure incremental impact. Whether you're optimizing your strategy or proving out success, our dashboards deliver the insights you need to make smarter decisions.
What’s in this guide:
Why FERMÀT Analytics is useful
FERMÀT centralizes all your performance and testing data in one place—so you can confidently assess what’s driving growth and what needs improvement.
Centralized Funnel Insights
View metrics like site visits, conversions, CVR, AOV, and revenue across all funnels.Experiment Tracking and Analysis
Run A/B tests or holdout studies and compare key metrics across variants to identify top performers.Actionable Optimization
Identify which funnels, products, or bundles perform best and use those insights to reallocate budgets or refine creative strategy.
Types of Dashboards
1. Overall FERMÀT Dashboard
This dashboard gives you a high-level view of your funnel ecosystem.
You’ll see:
Overall revenue
Conversion rate (CVR)
Average order value (AOV)
Snapshot of performance across funnels
Use this dashboard for broad performance tracking and top-line insights.
2. Funnel Dashboard
A more granular view of activity by shop and date range.
Metrics include:
Total visits
In-unit GMV and revenue
AOV and CVR
Funnel visualizations and breakdowns
Use this dashboard when you want to assess performance per funnel or campaign.
3. Forever Link Experiment Dashboard
This dashboard compares traffic sent to a FERMÀT funnel versus a traditional landing page.
You’ll be able to:
Measure CVR and revenue lift
Review all tracked metrics in a comparison table
Understand performance difference between experiences
Use this to validate how FERMÀT compares to your original landing experiences.
4. Shop Experiment Dashboard
Designed for A/B testing two or more funnel variants within a single shop.
It includes:
Visual and numerical comparisons for each variant
CVR, AOV, and revenue metrics
A table breakdown for each funnel tested
Use this to determine which creative or layout drives better performance.
5. Incrementality Report
Estimates how much incremental revenue or conversions were generated by FERMÀT.
You’ll see:
In-unit revenue lift
CPA lift
Comparison to a non-FERMÀT landing page
Strategic recommendations for spend reallocation
Use this report to understand the net new impact of FERMÀT and justify media investment.
Data and privacy
FERMÀT dashboards use aggregate data and never expose customer PII. All results are tracked in a privacy-compliant way, ensuring accuracy while protecting user information.