How is the Overall FERMÀT Dashboard useful?
Comprehensive Performance Overview - Access aggregated data from all active shops, including total funnels, revenue, purchases, CVR, AOV, GMV, and visits, providing a complete view of your brand’s performance.
In-Depth Funnel and Trend Analysis - Visualize overall funnel conversions and track key metrics over time with detailed graphs, helping you identify trends, bottlenecks, and opportunities for improvement.
Customizable and Actionable Insights - Monitor individual shop performance, customize dashboard layouts, and leverage actionable data to optimize strategies, enhance user experience, and drive business growth.
You can see the Overall Dashboard by Clicking the Analytics tab in the Left hand side menu panel.
Brand Level Insights
In the first fold, you'll see scorecards that show aggregated data from all active funnels—such as total funnels created, total revenue, total purchases, overall CVR, overall AOV, GMV, and overall visits.
You might be wondering why we display both AOV and Avg. Revenue per Order. FERMÀT reports on both GMV and Revenue (GMV - discounts). AOV is the GMV per order while Avg. Revenue per Order is based on revenue.
Note: You will only see the incremental KPIs and trend lines if you have set up at least one Incrementality Test within FERMÀT
Aggregate Funnel
You can scroll down to see the Aggregate Funnel. This is a visualization of your overall funnel conversion between the selected time range.
Brand Insights Over Time
Next, you'll find a set of line graphs tracking changes in key metrics over time, such as site visits, CVR, AOV, and revenue per session, etc.
Note: The time period for these trend lines can be set at the top of the page using the "Time Series Date Range" filter.
Shop Level Insights
Next you will see the shop level insight. The "Active Shops" table lists all shops that have made at least one purchase or spent more than $0 in the selected date range. It displays metrics like visits, CVR, and AOV. Selecting any shop reveals its funnel insights in the Shop-level Funnel chart.
Note: You can see a preview by clicking on the title. You can also go edit that funnel by selecting "go to shop builder."
Customize your Dashboard
This dashboard lets you add, remove, and rearrange charts to suit your needs. Simply click Edit at the top of the page to customize the layout to suit your needs.