A Product Description Page (PDP) is one of the most important conversion drivers in your funnel — it’s where shoppers evaluate your offer, compare benefits, explore variants, and ultimately decide to purchase.
With FERMÀT, you gain complete control over every element of your PDP, allowing you to perfectly match the messaging, visuals, and promises made in your ads and landing pages.
This alignment dramatically improves trust, reduces bounce, and increases conversion rates.

This section covers every module and setting inside the PDP editor so you can fully control layout, content, design, and product merchandising.

Named Sections help organize long-form product content in a clean, scannable format.

Use the Text module to add written content such as brand messaging, long-form descriptions, value props, or disclaimers.

FERMÀT provides multiple visual modules to help you call attention to benefits, guarantees, ingredients, shipping perks, and more.

Quick, pill-style highlights like:

Use icons to give visual emphasis such as:

Highlight product status:

(Found under Settings → Badge)

Use the Media module to add:

Adding visuals increases engagement and reduces return anxiety.

FERMÀT allows you to manually select which reviews appear on your PDP so you can highlight the most impactful ones.

Products → Select Product → Settings → Reviews

You can also:

High-intent PDPs typically perform best with:

learn more about customizing reviews here

Choose how customers select options:

You can:

Products → Select Product → Settings → Variant Selectors

Map specific images to each variant:
​Settings → Variant Image Mapping

Useful for apparel, cosmetics, décor, or any product with visual differences.

You can:

Anything you write here will appear beneath this product’s line item in the cart.

Use it for:

Example (3–4 lines allowed):
​“Ships in 1–2 business days. Free returns for 30 days. Limited stock remaining — checkout now to secure your preferred color.”

You can customize the subscription experience directly inside FERMÀT.

Under Settings → Purchase Options, you can control:

Turn subscription frequencies ON/OFF per variant.

These selling points appear directly under the subscription selector and are great for highlighting:

Virtual Products let you create additional PDP versions of the same Shopify product for:

You can:

This DOES NOT affect your Shopify product — only the FERMÀT experience.

Now that all modules and settings are covered, here’s how to strategically improve conversion performance.

For maximum relevance:

Consistency increases trust and reduces bounce rate.

Use the Text module + AI assistant to:

Banner module is ideal for:

Place banners either:

Ways to add trust:

You may also:

Best performing media includes:

Place them:

Use:

Under Settings → Product Upsell, you can recommend:

Upsells appear when the shopper adds an item to their cart.

Before marking a PDP as “Ready for use,” ensure:

✔ High-quality hero image
✔ Clear benefits above the fold
✔ Subscription settings correct
✔ Variant images mapped correctly
✔ Reviews curated intentionally
✔ Media added (video preferred)
✔ Text cleaned + rewritten with AI
✔ No empty modules
✔ Badge selected
✔ Purchase box looks clean & scannable

A tight, clean PDP = higher conversions.