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Experimentation
Learn about the tools you have at your disposal to experiment and find winning outcomes.
3 articles
Creating A Funnel ExperimentCustomize further in the funnel to set up bigger experiments than simple A/B testing.
Setting up a holdout test with FERMÀTIn this article we will be going over how to set up a holdout test, and tips and tricks to create an effective one.
Evaluating a Funnel ExperimentIn this article we will be showing you how to read the results of your funnel experiments.