FERMÀT

Run controlled experiments on your live funnels to test meaningful changes beyond simple A/B tests.

Creating A Funnel Experiment

Use Forever Link split destinations to compare performance between your FERMÀT Funnel and your business-as-usual (BAU) experience.

Setting Up a Split Destination Test with FERMÀT

Understand how to read results and determine performance across experiment variants.

Evaluating a Funnel Experiment

Run A/B tests with Forever Links to compare a new FERMÀT funnel against your existing BAU (Business-As-Usual) page.

Testing A New FERMÀT Funnel vs a BAU Page

Learn about the tools you have at your disposal to experiment and find winning outcomes.

Experimentation

Find answers and get help from Intercom Support and Community Experts

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