When building a Funnel within FERMÀT you have a huge collection of popular modules you can use. Drag and drop each to quickly create performative on brand landing pages

In this article we're going to give you a summary of the module types you have at your disposal.

What is it?

This is one of our most popular modules. It combines a video background with a shopable product card.

When to use it

This module is almost always used as the first module on a Funnel experience.

What is it?

The easiest way to merchandise multiple products within your funnel. On mobile these will be displayed in a two column grid that shows all products you choose to highlight.

When to use it

A product grid will be a staple of almost all Funnels you build with FERMÀT

What is it?

While a product grid allows you to merchandise multiple products, a product card allows you to highlight a specific product that allows the product to be added straight to the cart.

When to use it

This is a fantastic module to use whenever you want to make a specific product quickly shopable. It is a great module to anchor a single product Funnel with.

What is it?

A module used to start off advertorial type Funnels. It gives your lander a blog post look and feel, with a host of further customizations.

When to use it

Use this module to start off an advertorial or long form content section.

What is it?

This module allows you to give the entire Funnel or a section a title and link to explore what's in their bag. This header will scroll the experience with the user.

When to use it?

These are a great first module on grid templates and as a secondary header under the video of a video template.

What is it?

Your go to CTA on a Funnel page. Set the text and choose what PDP to send the customer to.

When to use it

Use this module when you want to cap a section off with an invite to buy a particular product.

What is it?

A way for you to house lots of additional product information that the customer can choose to click into for more information.

When to use it.

If you know of a list of potential objections you can use an accordion to answer each of them while taking up minimal space. Use this module to go content heavy without being real estate heavy.

What is it?

Add a text based banner that spans the length of the page.

When to use it

Use a banner when there is something that you want to say as it relates to the module directly above it. These usually call attention to a very specific benefit.

What is it?

A testimonial allows you to take a review of a product and highlight it.

When to use it

This is a great module to visually break up distinct sections of your Funnels. As an example using it as a bridge to go from talking about product benefits to UGC and reviews.

What is it?

This module allows you to highlight a single point with a title, and then follow it up with sub-text.

When to use it

Use a callout when there is a very specific benefit you want to draw attention to. It can also be used to give a different section more of a title and subheading experience.

What is it?

Place icons in a row to call out important selling features of your product.

When to use it

If your product has particular benefits or certifications that are important to your customer such as cruelty free for cosmetics or nut free for food.

What is it?

Add an existing Youtube video embedded within the funnel.

When to use it

We usually recommend uploading videos to FERMÀT directly so that there isn't a path to somewhere else. However, if the video has a lot of clout on Youtube it becomes a great way to combine video and social proof.

What is it?

Add a video or visual to your PDP.

When to use it

If you have anything you want to show that doesn't belong in a product carousel, this is your module.

What is it?

Add visuals into a swipeable module to save on space.

When to use it

If you have multiple images to highlight.

What is it?

A module that simply allows you to add a text based section to your PDP

When to use it

When you have something to say with words ;)