FERMÀT’s funnel editor is built using modular building blocks called Modules. Each module serves a specific purpose—whether it’s to tell a brand story, showcase products, drive conversions, or collect information.
You can add, remove, reorder, and save modules directly inside the funnel layout editor. This guide breaks down every module currently available and what it’s used for.
What’s in this guide:
Types of Funnel Modules
Modules are grouped by function. Below is a full list with descriptions:
Content
Banner: Add attention-grabbing headlines and messaging.
Text: Include long- or short-form copy.
Reviews: Highlight customer review cards.
Testimonial: Feature quotes or endorsements.
Icon Group: Display visual feature sets or value props.
Media: Add static images or GIFs.
Media Carousel: Upload a scrollable set of images or videos.
Embedded YouTube Video: Embed a YouTube video directly.
Accordions: Display expandable Q&A or feature lists.
Shopping
Shoppable Image: Use product-tagged images.
Product Grid: Display multiple products in a grid; Magic Module supported.
Shoppable Product Card: Highlight one product with purchase info and option for user to directly add the product to bag.
Video & Product: Combine video with product. This Module is best when used with a Video Ad.
CTA (Call to Action)
Open PDP Button: Redirect to the hero product page in FERMÀT.
Sticky Add to Cart Button: Persistent buy button; useful for mobile.
Open Grid Button: Redirect to a product grid.
Redirect Button: Direct users to any custom URL.
Header
Hero Header: Add a bold top section with title, media, and callout.
Callout: Highlight benefits, announcements, or features.
Avatar Header: Show brand logo or avatar-style header.
Other
Social Media Icons: Link out to your brand’s social handles.
Octane Quiz: Embed a connected Octane AI quiz.
How to Add Modules
To add a module to your funnel:
Click “+ Add Module” at the bottom of the layout panel.
Browse modules by category or use the search bar to find one by name.
Click on a module to add it to your funnel.
You can rearrange any module using drag-and-drop inside the layout editor.
Using Magic Modules
Some modules are labeled Magic Module (e.g., Text, Product Grid, Video & Product). These support interactions with Pierre, your AI assistant:
Ask Pierre to auto-fill copy or product info.
Make global copy changes with one prompt.
Generate persuasive content using AI.
Magic Modules can be identified by a purple “Magic Module” tag next to the module name.
Saving & Reusing Modules
You can save any module you've configured and reuse it across funnels.
To save a module:
Click the bookmark icon when editing the module, or
Click the three-dot menu in the layout panel and select “Save this module”
You can also rename the module while saving it, making it easier to search later.
Saved Modules:
Go to “Add Module” → Saved Modules to see all saved modules.
These are reusable across all funnels in your account.
Saved modules are tied to your user profile, so they travel with you between brands or workspaces.
