Once you have created a Shop its time to attach it to an ad. Easy.
Generate a Forever Link for your Shop
A Forever Link is what FERMÀT creates so that you can link your shops (or other experiences) to ads in your ad platforms.
These are reroutable URLs that once you set them inside an ad can be changed to other Shops in the future, so once you find a winning Shop you can easily change different ads to point to it.
You can generate a Forever Link on any shop by clicking the Generate Forever Link action at the top of the Shop.
🔥 Pro Tip: Give your Forever Link a name based on the Shop its representing, it will help you identify it and search for it from within the Forever Links tab. You can always rename it later.
Add the link to your ad
Copy the Forever Link and paste it into the ad(s) you want to point to the shop.
Remember, once you are using a Forever Link you can change the destination of this link from within FERMÀT so that you don't have to make those changes across your ad account.
You can grab a shops Forever Link from multiple places
Once the Forever Link has been generated for the shop you can grab the link from that Shop or from the Forever Links tab in the side navigation.
In your full list of Forever Links you can see each link, what you titled it and the shop or other destination the link is pointing to. This view makes it easy to grab the links you need or have freelancers/contractors grab them.
Add the appropriate UTMs with Quick Adds
Once you generate a Forever Link when you copy the link to attach it to an add you will be given a prompt for some of our most popular ad channels. This allows us to automagically ad the correct params to the link for the channel and the shop.
