July 2025
July 30
Icon Group Module
Icon Group module now supports bulk icon selection, individual icon linking, and automatic link validation.
July 30
Custom Domains Are Now Supported
Brands can now add their own custom domain in addition to the three default options available. This can be done via the Activation Panel or Brand Settings, just note that once a domain is saved, it can’t be changed, so make sure it’s final before submitting.
July 29
Media Module Upgrades
Users can now reposition and crop images within the Hero Header module to achieve perfect framing across different aspect ratios. This feature allows separate positioning for mobile and desktop devices, ensuring optimal visual presentation on all screens.
July 23
Improved Meta Ads Sync Flow
Connect and manage your Meta (Facebook) Ads data directly within FERMÀT's platform. The new flow provides real-time sync status visibility and eliminates third-party tools, making it easier to troubleshoot connection issues and maintain uninterrupted performance tracking.
July 23
Copy Modules Across Shops and Page Types
You can now copy modules from one shop to another, or even from a shop to a PDP (Product Detail Page) or bundle page. This update streamlines content reuse across different storefronts and campaign types without the need to clone entire funnels.
July 23
Customizing Your Video & Product Module
Enhanced Video & Product module with advanced styling controls including flexible video sizing, customizable Product Card overlays, and expanded Mute button positioning. New desktop and mobile margin controls provide precise layout adjustments to match your brand aesthetic.
July 22
Brand Voice Settings Page is Now Live
Brands can now define voice, tone, and custom guidance for Pierre via a dedicated settings page, ensuring all AI-generated content aligns with brand personality.
July 22
Customizable “Add to Bag” and “View Bag” CTA Text
Brands can now update “Add to Bag” and “View Bag” button text directly in Brand Settings. Instantly applying changes across PDPs, BDPs, upsells, grids, and more.
Any CTA changes saved via Brand Settings will override previous hardcoded values for that brand.
July 21
Dynamic Image Aspect Ratios for Carousels and Grids
Product Image Carousels and Grids now support dynamic aspect ratios: Square, Portrait, or Landscape. Images display without being cropped. This update ensures better visual integrity and layout flexibility across PDPs and live shops.
July 18
Email Notifications for New Brand Access
Users now receive an email alert when they’re added to a new brand workspace, making it easier for agency teams to stay informed and act quickly when gaining access.
July 17
New Module: Shoppable Image Module
Transform static images into interactive storefronts with clickable hotspots that let customers purchase directly from inspirational visuals. With customizable styling and flexible layouts, this new module helps brands turn editorial imagery into high-converting shopping experiences.
July 16
PDF and CSV Export for Dashboards
Export your Overall and Incrementality Dashboards as PDF snapshots for easy sharing, or download specific table data as CSV files for custom analysis.
July 14
Expanded Selling Plans View on PDPs
You can now choose how selling plans appear on your product detail pages with Compact and Expanded views. Compact view shows a simple dropdown for subscription frequencies, while Expanded view displays each frequency option separately with customizable labels. This long-requested update helps subscription brands present pricing and plan options more clearly.
July 11
Module Layouts
You can now pick from preset layout options for the Hero Header, Shoppable Product Card, and Product Grid modules. Easily switch between styles like Split, Overlay, Standard, Carousel, and Grid layouts without losing your content or settings. All layouts work perfectly on desktop and mobile, so you can build polished storefront pages faster.
July 10
Overall and Incrementality Dashboards Update
You can now use the updated dashboards to see all your funnel performance in one place. The Overall Dashboard lets you group funnels across products, offers, and creatives, while the Incrementality Dashboard shows cumulative and individual results side by side. New visual indicators and metrics make it easier to track improvements like subscription rate and conversion lift. You can switch back to the old view anytime if you prefer.
July 1
New Desktop Layouts and Styling Controls
You can now customize the look and feel of your storefront on desktop separately from mobile. Adjust layouts, spacing, and styling to create a richer shopping experience for desktop visitors, without changing your mobile design. These controls make it easier to tailor your storefront for every screen.
June 2025
June 30
Product Detail Page (PDP) Versions
You can now create multiple versions of your product detail pages to test different layouts, content, or designs. PDP Versions let you customize how products are displayed and set rules to control when each version shows to shoppers. This makes it easy to experiment and improve conversion rates without needing extra development work.
June 30
Configuring Button Settings for CTA Branding
You can customize your CTA buttons to match your brand’s colors, fonts, and styles. Choose primary and secondary button designs, adjust shapes and padding, and preview changes in real time. These settings automatically update across all your FERMÀT experiences to keep everything consistent.
June 18
New Text Module
You can now adjust horizontal and vertical margins, as well as padding, at the module level. Background color, images, overlays, and opacity are all customizable. Text color can also be changed per module. On desktop, content can be split into multiple columns with evenly balanced text or images.
June 17
Favicon Update
Funnels will now display a favicon auto-generated from the brand’s existing logo.This is an auto-generated favicon and does not require brand-side configuration.
Coming Soon: Brands to customize and upload their favicon.
June 16
Manually Trigger Product Sync
The new Product Sync Button gives users manual control over when product data synchronizes with FERMÀT, eliminating the need to wait for scheduled hourly syncs during critical moments like product launches or flash sales.
June 11
Updated Product Grid Editor
Image sizing has been improved. Button styling is now editable and managed through brand defaults. A new toggle allows you to show the default variant on the PDP instead of the lowest-priced option. Padding and margins are now customizable for more precise layout control.
Coming Soon: Support for portrait images
June 10
Updated Video & Product module
You can now set custom CTA text and configure Product Cards to show the default variant on the PDP. Styling updates include the ability to change the Product Card’s color and opacity, customize the styling and position of the Mute button, set a custom video background or blur effect on desktop, and apply custom padding to the module.
June 6
Updated Strategize is now fully agentic
Strategy creation is now powered by live, dynamic conversations with an LLM, while the final strategy doc stays the same, the process is now faster and more interactive. Note: previous conversations are no longer accessible, but all existing strategy documents remain available.