July 2025
July 11
Module Layouts
You can now pick from preset layout options for the Hero Header, Shoppable Product Card, and Product Grid modules. Easily switch between styles like Split, Overlay, Standard, Carousel, and Grid layouts without losing your content or settings. All layouts work perfectly on desktop and mobile, so you can build polished storefront pages faster.
July 10
Overall and Incrementality Dashboards Update
You can now use the updated dashboards to see all your funnel performance in one place. The Overall Dashboard lets you group funnels across products, offers, and creatives, while the Incrementality Dashboard shows cumulative and individual results side by side. New visual indicators and metrics make it easier to track improvements like subscription rate and conversion lift. You can switch back to the old view anytime if you prefer.
July 1
New Desktop Layouts and Styling Controls
You can now customize the look and feel of your storefront on desktop separately from mobile. Adjust layouts, spacing, and styling to create a richer shopping experience for desktop visitors, without changing your mobile design. These controls make it easier to tailor your storefront for every screen.
June 2025
June 30
Product Detail Page (PDP) Versions
You can now create multiple versions of your product detail pages to test different layouts, content, or designs. PDP Versions let you customize how products are displayed and set rules to control when each version shows to shoppers. This makes it easy to experiment and improve conversion rates without needing extra development work.
June 30
Configuring Button Settings for CTA Branding
You can customize your CTA buttons to match your brand’s colors, fonts, and styles. Choose primary and secondary button designs, adjust shapes and padding, and preview changes in real time. These settings automatically update across all your FERMÀT experiences to keep everything consistent.
June 18
New Text Module
You can now adjust horizontal and vertical margins, as well as padding, at the module level. Background color, images, overlays, and opacity are all customizable. Text color can also be changed per module. On desktop, content can be split into multiple columns with evenly balanced text or images.
June 17
Favicon Update
Funnels will now display a favicon auto-generated from the brand’s existing logo.This is an auto-generated favicon and does not require brand-side configuration.
Coming Soon: Brands to customize and upload their favicon.
June 16
Manually Trigger Product Sync
The new Product Sync Button gives users manual control over when product data synchronizes with FERMÀT, eliminating the need to wait for scheduled hourly syncs during critical moments like product launches or flash sales.
June 11
Updated Product Grid Editor
Image sizing has been improved. Button styling is now editable and managed through brand defaults. A new toggle allows you to show the default variant on the PDP instead of the lowest-priced option. Padding and margins are now customizable for more precise layout control.
Coming Soon: Support for portrait images
June 10
Updated Video & Product module
You can now set custom CTA text and configure Product Cards to show the default variant on the PDP. Styling updates include the ability to change the Product Card’s color and opacity, customize the styling and position of the Mute button, set a custom video background or blur effect on desktop, and apply custom padding to the module.
June 6
Updated Strategize is now fully agentic
Strategy creation is now powered by live, dynamic conversations with an LLM, while the final strategy doc stays the same, the process is now faster and more interactive. Note: previous conversations are no longer accessible, but all existing strategy documents remain available.